The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social...
If you are entering the public relations field with a focus on entertainment, you should be prepared for a fast-paced environment that requires good communication skills, strong media contacts and quick thinking under pressure. If you love public relations, this can...
Like virtually every other industry, the COVID crisis shook PR to its core—and created a new landscape for business and communications that will likely persist for many years to come. The newly released 2020-2021 North American Communication Monitor (NACM), organized...
The COVID-19 pandemic has radically changed the lives of everyone and has re-shaped the marketing landscape, among other things, making marketers find new strategies—not just for the challenges during the pandemic but also the post-COVID challenges a brand will face....
New research from omnichannel comms solutions firm Mitto examines consumer sentiment toward customer support, revealing an overwhelming appreciation of strong customer support from brands. In fact. American consumers said they are more likely to talk publicly about...
Business owners all over the world will experience similar problems over the course of their careers. Of course, no two issues are exactly the same. With each location, industry, and business owner comes a new set of challenges and issues to overcome. One challenge...
The benefits of building customer loyalty are clear to most brands, but recognizing and acting on the fundamental drivers of customer loyalty can be a complex task that if not done correctly—and can lead to damaged reputation and negative perceptions among consumers,...
Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. Your 10-minute interview with a...
New research from tech PR firm ARPR reveals how COVID-19 impacted the way corporations buy and sell software—and offers glimpses of how these behavioral and organizational shifts might persist long after the pandemic is over. The firm’s new report, ARPR’s 3rd Annual...
The success of your company relies on your customers hearing about you and your products. Your public relations department is responsible for getting your name out to the community and letting consumers know about your products or services. Data analysis can help them...
After another terrific month for Bulldog in May, it’s becoming more and more clear that our readers are moving away from the latest COVID-spurred trends and focusing more now on improving their skills and practices (some of which have been revamped in the COVID age)....
As a company, you likely want to play a positive role in society. In large part, that’s likely going to be through your corporate vision and goals. You want to serve your customers well—and you want to treat your employees fairly. But increasingly, companies are...