Business owners all over the world will experience similar problems over the course of their careers. Of course, no two issues are exactly the same. With each location, industry, and business owner comes a new set of challenges and issues to overcome. One challenge...
The benefits of building customer loyalty are clear to most brands, but recognizing and acting on the fundamental drivers of customer loyalty can be a complex task that if not done correctly—and can lead to damaged reputation and negative perceptions among consumers,...
Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. Your 10-minute interview with a...
New research from tech PR firm ARPR reveals how COVID-19 impacted the way corporations buy and sell software—and offers glimpses of how these behavioral and organizational shifts might persist long after the pandemic is over. The firm’s new report, ARPR’s 3rd Annual...
The success of your company relies on your customers hearing about you and your products. Your public relations department is responsible for getting your name out to the community and letting consumers know about your products or services. Data analysis can help them...
After another terrific month for Bulldog in May, it’s becoming more and more clear that our readers are moving away from the latest COVID-spurred trends and focusing more now on improving their skills and practices (some of which have been revamped in the COVID age)....
As a company, you likely want to play a positive role in society. In large part, that’s likely going to be through your corporate vision and goals. You want to serve your customers well—and you want to treat your employees fairly. But increasingly, companies are...
Every business needs good branding in today’s competitive business environment. The brand image a business puts out there becomes its identity. It then determines whether a business thrives or not. In this social media era, consumers interact differently brands. This...
Everything from how consumers spend and send money to how they interact with brands has changed in the unfolding “new normal”—creating a dramatic shift in consumer behavior that has forever changed the retail environment to be more digital and customer-centric. New...
The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content. However, when it comes to your brand’s online success, mere writing quality isn’t enough. The articles also need to convert. In fact,...
As Generation Z’s consumer power accelerates—and this is happening swiftly—communicators are increasingly challenged to figure out what strategies work best for reaching this socially-conscious group of digital natives. New research from customer engagement software...
When you think about different PR tools and platforms, LinkedIn probably isn’t the first one that comes to mind. But over the past year, it’s quickly transformed into one of the best vehicles for promoting your brand and engaging your audience. Learn how to use it...