As consumers continue to be critical of brand behavior, companies of all sizes across business sectors are elevating sustainability as a core tenet of their practices, yet new research from new engineering, procurement, consulting and construction company firm Black...
As with any important communication, the medium of the message matters. While public statements and interviews are important because of the reach that accompanies them, sometimes in a crisis another medium may be more effective or appropriate. Emails are a powerful...
Marketing changed gears during COVID—the pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare....
New research from data integration and integrity firm Talend examines the challenges businesses face in becoming data-driven organizations and the solutions to these challenges. It's clear that business leaders know how important data is—two-thirds report that they...
It’s certainly safe to say that consumers expect a lot more from the brands they patronize these days than ever before—whether by contributing more to their communities or taking stands on divisive societal issues, brand loyalty is now a much more complex goal for...
As many readers of the Amendola blog are probably aware, I lost my mother, who was my inspiration and guiding light, to COVID-19 the night before Thanksgiving last year. It was difficult for my family as well as me, especially because I believe it was unnecessary. She...
The tertiary sector of the economy, widely known as the service sector or service industry, differs from primary and secondary industries only by the type of value it creates. This is why a company in the service sector needs to maintain its public image just like a...
With customer-centric marketing taking a front seat in many business strategies, new research from customer feedback firm Alchemer announced a new study exploring the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs. Responses to the...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News Media Bloomberg News: Morwenna Coniam (@MorwennaConiam) is now Dublin Bureau Chief. Oregonian, The: Elliot Njus (@enjus) has...
There wasn’t a lot of good news going around in 2020, but while negativity drove an unprecedented amount of clicks and content consumption in the media last year, it had the opposite effect on marketing campaigns. New research from conversion intelligence software...
One of the most effective PR tools is word-of-mouth publicity. Consumers will be more likely to use a brand or service that someone they know has had a positive experience with. They are just as likely to be wary of any brand or service that people they know talk...
The job market is a competitive place, and when you’re applying for any kind of PR position, you need to make yourself stand out from the crowd. Here are six tips to help you get noticed when you apply for a job in PR: 1. Get qualified A great way to make your...