With customer-centric marketing taking a front seat in many business strategies, new research from customer feedback firm Alchemer announced a new study exploring the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs. Responses to the...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News Media Bloomberg News: Morwenna Coniam (@MorwennaConiam) is now Dublin Bureau Chief. Oregonian, The: Elliot Njus (@enjus) has...
There wasn’t a lot of good news going around in 2020, but while negativity drove an unprecedented amount of clicks and content consumption in the media last year, it had the opposite effect on marketing campaigns. New research from conversion intelligence software...
One of the most effective PR tools is word-of-mouth publicity. Consumers will be more likely to use a brand or service that someone they know has had a positive experience with. They are just as likely to be wary of any brand or service that people they know talk...
The job market is a competitive place, and when you’re applying for any kind of PR position, you need to make yourself stand out from the crowd. Here are six tips to help you get noticed when you apply for a job in PR: 1. Get qualified A great way to make your...
It’s no secret that brands are compelled to become more consumer-centric in the digital-driven post-COVID age, but new research from agile research tech company Feedback Loop reveals that many brands are relying on valuable consumer input to make decisions about...
To be great at public relations, you need to be skilled in very diverse areas. Critical thinking, storytelling, communicating and connection with people are all important skills to have. Skills like writing and networking come into play too though, so what should you...
New research from the CMO Council explores how the self-reliant buyer and a chaotic, digital-first customer journey have flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue—yet scarce...
Recognizing that most organizations face strategic hurdles as a result of ineffective data application, new research from CX platform provider Simon Data examines how marketers can optimize data to better meet their customers' needs. To better understand the divide...
New research from EY analyzes the views of more than 100 global media and entertainment (M&E) executives about how recent events have impacted their businesses. The research reveals that nearly half (48 percent) of execs surveyed say that increasing resilience is...
Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously...
New research evaluating marketers’ creative performance from social competitive intelligence and brand analytics platform BrandTotal reveals that that creative has a lasting impact on social advertising campaign performance—especially when you are tracking competitive...