In the digital age, every piece of news is readily available to us. Good or bad, the news and stories of brands, occasions, and people are gathered in online news hubs and on social media. In this open environment, holding on to a good reputation for your brand is an...
Fan communities have become the backbone of modern entertainment marketing. What was once a passive audience has turned into an active force, shaping the success of franchises and dictating the trajectory of brands. Entertainment companies no longer dictate the...
Brand growth isn’t a simple formula. You must generate buzz and get people talking. To stay competitive, you need conversions and results. Building a strong brand reputation and receiving good press is where public relations shines. The positive halo effect PR brings...
In the competitive world of the automotive industry, public relations (PR) plays a critical role in shaping a brand's image, connecting with customers, and driving sales. The automotive sector is unique in that it involves high-stakes investments, intense consumer...
When you spend time and money on business efforts, such as buying new equipment, expanding your team, or investing in branding, you want to ensure that your investment will produce results that move the needle toward your broader business goals. Public relations is no...
Hiring a digital PR professional is much more than finding someone who can write a press release or send out emails. You need someone who can craft stories that stick, build relationships that matter, and think five steps ahead. Because in PR, yesterday’s news is...
Travel public relations (PR) in the hospitality industry is essential for generating buzz, building trust, and fostering lasting relationships with customers. For hotels, a successful PR campaign can make the difference between standing out in a crowded market and...
This spring, Agility PR Solutions earned top recognition on G2.com with 46 G2 badges, including the #1 spot across 4 different Enterprise Implementation reports in the PR Analytics category along with maintaining #1 spot for the European and EMEA regional grid for PR...
AI-powered PR is assisting businesses in tracking brand mentions, predicting media trends and creating engaging content. Whether you are writing a press release or finding the best journalists to pitch a story, AI is making PR smarter, faster and more effective. In...
The global connection between businesses has expanded PR activities beyond borders. The trend among brands is to establish global operations through international events participation, global media relations development and coordinated cross-border campaigns. Modern...
Sustainability has become more than a corporate buzzword, it’s now a business imperative. Consumers are no longer satisfied with vague promises or half-hearted gestures toward environmental or social responsibility. They want proof. They want transparency. And above...
On Sept. 8, 2023, this website published an article I wrote titled, “The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines.” The essay detailed my correspondence with American Airlines after I wrote AA about a...