Without a diverse group of voices in the newsroom, journalism can’t function the way it’s supposed to. It can’t be the essential, fair, impartial information source that it aspires to be. News outlets will miss important stories, and other stories, according to the...
Why is brand and customer support so essential beyond the point of purchase and throughout the customer journey? New research from business news and how-to guide The Manifest finds that consumers are just as likely to abandon products within the first month of use (51...
These days, it's more challenging than ever to entice new customers and keep them long-term. The internet creates considerably more competition, but it also gives you access to a much more extensive array of people worldwide. In addition, it gives you more options for...
Blogger outreach is the process of reaching out to bloggers, often via email, and the primary goal of is generally some form of link building. That could be a guest post request or a link insert request. Blogger outreach is also used to create brand awareness, PR, and...
How are marketers and communicators revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic? New research from Nielsen finds that while marketers at organizations of all sizes rank customer acquisition as their top...
During its International Women’s Day campaign, Burger King UK landed in news headlines because of the company’s interesting and controversial marketing campaign choice. It happened in a single tweet that caused the public to react quickly, where the burger chain...
In just a few years, the influencer marketing industry has risen to top-tier status among communications tools and strategies, and brands are now spending more on influencers to generate solid leads and more sales for their business. During the COVID-19 pandemic,...
Health food stores are no longer a niche interest for a small portion of the population. The demand for healthy foods and alternative nutrition options has grown exponentially, and this is great news for any health food business owner. But the market has now been...
With imposed lockdowns sending people into isolation during the last year of COVID, new research from cloud CX and contact center solutions firm Genesys reveals a declining state of human connectivity, with 2 in 5 people feeling less connected to others than before...
As public relations professionals, we wear many hats. We are the image shapers, the brand builders, the media handlers, the crisis managers. We are also tasked with communicating quickly with a range of stakeholders—from customers and investors to business leaders,...
Today, the market is oversaturated and highly competitive, so marketers now have to be more innovative than ever, possess all the know-how about what customers want and need, and be there to satisfy their desires. Bottom line, due to the overcrowded market, brands and...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Toronto Star: Anne Marie Owens (@AnneMarieOwens) has been named Editor. Ivy Mark (@IvyMak_) has been appointed Team...