In the world of video games, where fandoms are passionate, social media is ubiquitous, and gaming experiences span millions of hours of entertainment, the role of public relations (PR) has never been more critical. Video game companies, no matter their size, must...
We all know that when people order something online, they expect it to arrive quickly. That’s not really up for debate anymore in 2025. We’ve all gotten used to two-day shipping somehow, that became the norm for everyone. And now, if a brand takes five or six days, it...
Meltwater has been an established player in the social listening and media intelligence space. Since its founding in 2001, it has been a go-to platform for PR professionals, and it's not uncommon for comms teams to be current or former Meltwater users. However, as PR...
Artificial intelligence has rapidly become one of the most transformative forces across every industry, and public relations is no exception. From automating routine tasks to offering deeper audience insights, AI is reshaping how PR professionals strategize,...
Is ad fatigue getting worse? In a media landscape saturated by loud advertising, consumers are beginning to ‘tune out’ pushy brand messages. According to a recent survey by Capterra of 500 UK shoppers, a staggering 91% agreed that they were tired of digital ads and...
The average consumer now spends nearly seven hours each day on internet-connected devices about the same amount of time they spend sleeping. For marketers, that translates to around 35 hours per week to reach and engage their audience. The key is finding the right...
Tech is moving fast, and PR teams must keep up with the technical knowledge. You’re expected to pitch complex ideas like AI, automation, and data privacy to everyone from policymakers to the public. The problem? Not all audiences speak “engineer.” Too much technical...
Is your business in an industry that doesn’t typically get much media coverage? The media shapes what people think matters. If your industry isn’t on their radar, you’re already fighting an uphill battle, and this is a common situation in many more industries than one...
In 2015, Volkswagen, one of the world’s largest automobile manufacturers, found itself embroiled in a scandal that would forever alter the company’s reputation and impact the automotive industry. The scandal, commonly known as “Dieselgate,” involved the company’s use...
Earlier this month, on this website, I authored a column about how President Trump’s tactics regarding the Epstein crisis are an example of “how to keep a PR crisis in the news.” This is an addendum to that column. An accurate title could be “How to make certain that...
Cyber threats target vulnerabilities that many people overlook. Outdated systems, hidden software flaws, and weak configurations open doors to disruptions and breaches, which can erode public trust more severely. PR professionals play a key role in mitigating these...
Imagine your brand as a boat traversing the digital sea. The surface may appear quiet, but beneath it, invisible waves are building subtle changes in attitude, whispers in forums, or a journalist crafting a story that might completely alter your trajectory. The...