Imagine it’s Monday morning, receiving an inbox full of unread messages, notifications blinking actively like a Christmas tree, and deadlines approaching. Does it sound all too familiar? For most of the current digital employees, workplace communication itself is a...
You know that PR builds brand awareness, but did you know it can also fill your sales pipeline? In the B2B world, smart PR strategies turn media exposure into valuable leads. Let's explore how you can transform publicity into real business opportunities that drive...
It is an exciting task to build a successful multi-vendor marketplace connecting sellers to buyers. This model has a lot of products and services to offer to consumers. Today is a wonderful time to consider this business model since the pandemic has resulted in a...
Public relations campaigns have developed beyond traditional press releases and media outreach. That being said, content is every bit as important as ever, and visual storytelling is now becoming a powerful tool to engage audiences, and drive campaign success. ...
Digital marketing in the B2B space has shifted dramatically in recent years, with data and personalization taking center stage. Marketing leaders now face increasing pressure to deliver measurable results while building authentic connections with their target...
The global wellness industry, shaped by the pandemic, was valued at 5.6 trillion dollars as of 2023, showcasing changes in how consumers make purchases. From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness...
The secret to making your brand valuable is to connect with your audience and engage them deeply. After all, your business provides its services to your customers, and your services should be tailored to their needs. Today it is critical to conduct social listening in...
Public relations in the technology sector has evolved dramatically over the last few years. In the past, tech PR was largely focused on traditional media relations—getting a tech company’s press release or product announcement in front of journalists at top outlets...
Unique events that capture public interest can generate a sudden spike in a brand’s media attention, and even occasionally go viral and dominate media coverage. It’s rare, however, that industry-specific news eclipses its audience and gets widespread attention. In...
Interactive ads have become a game-changer in digital marketing, offering dynamic ways to connect with Generation Z—a cohort renowned for its tech-savviness and short attention span. With an average attention span of just 8 seconds (according to a Microsoft study),...
A report from Nielsen revealed that 92% of consumers trust word of mouth and reviews more than advertising from a brand? This stat shows one thing, which is that customers are not ready to compromise on the factor of trust when it comes to their buying decisions. So,...
How do consumers decide what products to buy? Scientists have been trying to identify the primary factors influencing purchase intention for several years. And they have come up with some unsurprising answers. For instance, a 2017 scientific review discovered that...