Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service....
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Post-COVID consumer optimism, anxiety and resilience: What communicators need to know
We’re finally moving out of the COVID darkness and back to a brighter, more “normal” world, so it’s a perfect time to evaluate how consumers are thinking now and how they have adapted their shopping behaviors and lifestyles. New research from...
Despite the challenges of COVID, PR agencies report stronger profitability than in 2019
The walls came tumbling down for all sectors of business in 2020, but many PR agencies managed to buck the trend, according to PR professionals responding to the latest benchmarking survey conducted by Gould+Partners. The new data shows U.S. PR...
Content marketing’s post-COVID shift: What communicators need to know
The COVID-19 pandemic has radically changed the lives of everyone and has re-shaped the marketing landscape, among other things, making marketers find new strategies—not just for the challenges during the pandemic but also the post-COVID challenges...
Consumer behavior shifts impel brands to accelerate post-COVID transformations
Everything from how consumers spend and send money to how they interact with brands has changed in the unfolding “new normal”—creating a dramatic shift in consumer behavior that has forever changed the retail environment to be more digital and...
After a year of COVID, business of all sizes are optimistic, and implementing lessons learned
It’s been a long, bumpy ride, but after a challenging year of COVID-spurred twists and pivots, today's business owners say they’re optimistic about the rest of 2021—and are reexamining their business and financial strategies for opportunities to...
10 post-COVID challenges brands will face—and how to prepare for them
2020 will go down in history as the year that dramatically changed the way we work and live. As brands brace for what’s after the pandemic, the question remains: will things go back to the old normal? As a brand, you will face challenges after the...
PR in a post-COVID world: 3 ways to sharpen your skills for 2021
The public relations arena is a fast-paced, high-stakes world. If you are entrusted to represent a company to the media and present messaging to the public, you have an enormous responsibility to not only be factually accurate, but to also be...
5 ways to improve your post-COVID brand reputation
Businesses are desperate to recover and move on from the pandemic, but consumer confidence is low, so it has never been more important to have a positive reputation for your brand. Trust is hugely important in the current marketplace, so you need...
4 ways COVID impacted e-commerce—and where we are now
In the age of COVID, it became necessary to rebrand and re-operate the overall functionalities of nearly every B2B and B2C business. The pandemic has affected, to a great extent, brands, e-commerce, and industry as a whole. Brick and mortar...