“Patriotism” is taking on a skewed meaning in today’s divisive culture, and these differing views of the term are reflected in this year’s Most Patriotic Brands results from brand engagement and customer loyalty research consultancy Brand Keys. The firm’s annual...
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Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue
Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service. New research from...
Post-COVID consumer optimism, anxiety and resilience: What communicators need to know
We’re finally moving out of the COVID darkness and back to a brighter, more “normal” world, so it’s a perfect time to evaluate how consumers are thinking now and how they have adapted their shopping behaviors and lifestyles. New research from marketing solutions firm...
Despite the challenges of COVID, PR agencies report stronger profitability than in 2019
The walls came tumbling down for all sectors of business in 2020, but many PR agencies managed to buck the trend, according to PR professionals responding to the latest benchmarking survey conducted by Gould+Partners. The new data shows U.S. PR agency profitability...
Content marketing’s post-COVID shift: What communicators need to know
The COVID-19 pandemic has radically changed the lives of everyone and has re-shaped the marketing landscape, among other things, making marketers find new strategies—not just for the challenges during the pandemic but also the post-COVID challenges a brand will face....
Consumer behavior shifts impel brands to accelerate post-COVID transformations
Everything from how consumers spend and send money to how they interact with brands has changed in the unfolding “new normal”—creating a dramatic shift in consumer behavior that has forever changed the retail environment to be more digital and customer-centric. New...
After a year of COVID, business of all sizes are optimistic, and implementing lessons learned
It’s been a long, bumpy ride, but after a challenging year of COVID-spurred twists and pivots, today's business owners say they’re optimistic about the rest of 2021—and are reexamining their business and financial strategies for opportunities to invest for growth,...
10 post-COVID challenges brands will face—and how to prepare for them
2020 will go down in history as the year that dramatically changed the way we work and live. As brands brace for what’s after the pandemic, the question remains: will things go back to the old normal? As a brand, you will face challenges after the pandemic is over....
PR in a post-COVID world: 3 ways to sharpen your skills for 2021
The public relations arena is a fast-paced, high-stakes world. If you are entrusted to represent a company to the media and present messaging to the public, you have an enormous responsibility to not only be factually accurate, but to also be persuasive. This has only...
5 ways to improve your post-COVID brand reputation
Businesses are desperate to recover and move on from the pandemic, but consumer confidence is low, so it has never been more important to have a positive reputation for your brand. Trust is hugely important in the current marketplace, so you need to be doing all that...