Cyberattacks have long been a key concern for every business operating via the web. Year after year, the volume of cyberattacks has increased significantly. According to stats, there were around 2,365 cyberattacks in 2023. Moreover, a data breach in 2024 can cost a...
The evolution of digital marketing has reached a new milestone with Google’s SynthID, an open-source text watermarking technology. Research by the Content Marketing Institute showed that more than three-quarters (79 percent) of tech marketers use AI compared with 72...
Summarizing information is a crucial skill across many disciplines. From business communication to academics, everyone wants to make an impact with fewer words but complete information. The summarization process starts by understanding the source material thoroughly,...
Every PR professional out there needs to employ the most effective marketing strategies if they want to protect their clients’ competitiveness, grow their profits, retain their hard-won customers, and, ultimately, strengthen their brand reputation. But with such a...
There are many lessons from the just concluded election that apply to non-political PR accounts. The most important lesson, in my opinion, is not new—it dates back to before either of the candidates, or even American elections, was born. It was stated by the Scottish...
In recent years, the rise of virtual and hybrid meeting venues has transformed the landscape of business events. As technology advances and companies adapt to new ways of working, these types of meeting venues have become essential for businesses seeking flexibility,...
Today, people are not just purchasing a product; rather they purchase a brand that represents who they are, and what they believe and strive for. Purpose-driven branding has become significant in organizations’ branding strategies that can be used to create...
In the fast-paced world of business-to-business (B2B) communication, the role of B2B tech public relations has never been more critical. Traditionally viewed as a tool for managing relationships with the media and shaping public perception, B2B PR has evolved...
In the rapidly evolving landscape of higher education, technological advancements continue to reshape how we teach, learn, and interact within academic environments. The emergence of new educational technology tools—also known as "EdTech"—has not only enhanced...
Customer experience management plays a vital role in ensuring your customers have a positive experience at every interaction with your brand. It involves carefully managing the customer journey to build stronger relationships and develop trust. In this guide, we will...
In the age of digital commerce, marketing strategies increasingly hinge on data—data about consumers, their behaviors, and preferences. This wealth of information has revolutionized the way businesses engage with their audiences, allowing for hyper-targeted campaigns...
The Republican’s use of President Biden’s “garbage” comments couldn’t have come at a worse time for Vice President Kamala Harris. It overshadowed her highly regarded “final message,” as defined by pundits, even though it was hardly her “final message,” because there...