In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base. However, the rise of social media, influencer marketing, and...
Content marketing plays a vital role in supporting public relations, while in turn, good PR is necessary to help promote content tied to your brand. This is why so many modern companies rely on their content creation process to build brand awareness and trust. Both PR...
Expanding your business introduces a range of challenges that can be as stimulating as they are demanding. A well-crafted strategic approach is essential to navigate these complexities and drive sustained success. By honing in on critical areas of your operation, you...
There were many takeaways from the 2024 presidential election that can be used by account execs on non-political accounts. And I have detailed more than a few of them on this site over the past few months. But if there is one that stands out, it is the importance of...
We are in an industry where customer trust and satisfaction are the most important pillars for business sustainability. As a field service business, it is a bit tricky to achieve both and stand out amongst competitors. Building a reputation isn’t just about providing...
With super-shopping days Black Friday and Cyber Monday approaching, new research explores Americans' growing unease with online privacy and the misuse of their personal information. According to the findings from personal data removal service Incogni and VPN provider...
Many new business owners believe press releases are outdated in today's digital world. This myth couldn’t be further from the truth. Writing a press release can effectively launch your business, generate buzz, and attract attention from potential customers and...
Did you know Statista predicts worldwide eCommerce revenue will reach $6.46 trillion by 2029? Your Shopify store might be at the center of this exponential growth. Ecommerce is rapidly propelling global business expansion into new markets and tapping international...
Every new generation brings us changes in values, lifestyles, traditions, customs, manners and dress and it is important for all PR practitioners to be fully aware of all of the changes. Proper dress is especially important when meeting and working with an advising...
In the past four years, both the public relations and media landscapes have seen dramatic global shifts, driven by factors like the pandemic, near instantaneous rise of Generative AI, and resulting changes in consumer behaviors and media consumption. Remarkably, as...
Managing reputation has become essential in the modern world. This is because of the increased usage of technology. A huge change in this field is the incorporation of artificial intelligence and machine learning. They are both playing their important role in...
Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content...