As Golin’s Chief AI Officer, I’m working with our teams and clients to integrate artificial intelligence across the spectrum of public relations work we do every day. Recently, we had the opportunity to put AI to the test—not in a simulation with a made-up brief, but...
What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially. But with so many popular topics to talk about and an audience who’s likely...
It is not easy to enter and thrive in the B2B marketplace; the frequent trends and strategies have brought significant changes. It is no longer effective to use a straightforward method and stand tall in the market, let alone foster trust and reliability among the...
Today, our lives are increasingly consumed by screens and constant notifications. With social media, news outlets, and digital platforms, staying informed and connected has become easier than ever. However, this convenience comes at a cost—our mental well-being....
Planning and hosting an event is a huge task. From the first idea of doing an event to its execution on the big day, everything about it has to be perfect. To determine the real value of your event, you must focus on one outcome: the interest and attention of your...
A 2022 Civic Science survey found that 74% of people who reported burnout symptoms tried to treat them with digital detox. It’s no wonder, as the concept of digital detox has gained significant traction, especially in the aftermath of the pandemic, alongside more...
Cyberattacks have long been a key concern for every business operating via the web. Year after year, the volume of cyberattacks has increased significantly. According to stats, there were around 2,365 cyberattacks in 2023. Moreover, a data breach in 2024 can cost a...
The evolution of digital marketing has reached a new milestone with Google’s SynthID, an open-source text watermarking technology. Research by the Content Marketing Institute showed that more than three-quarters (79 percent) of tech marketers use AI compared with 72...
Summarizing information is a crucial skill across many disciplines. From business communication to academics, everyone wants to make an impact with fewer words but complete information. The summarization process starts by understanding the source material thoroughly,...
Every PR professional out there needs to employ the most effective marketing strategies if they want to protect their clients’ competitiveness, grow their profits, retain their hard-won customers, and, ultimately, strengthen their brand reputation. But with such a...
There are many lessons from the just concluded election that apply to non-political PR accounts. The most important lesson, in my opinion, is not new—it dates back to before either of the candidates, or even American elections, was born. It was stated by the Scottish...
In recent years, the rise of virtual and hybrid meeting venues has transformed the landscape of business events. As technology advances and companies adapt to new ways of working, these types of meeting venues have become essential for businesses seeking flexibility,...