In today’s digitally transformed modern organizations, every transaction or interaction leaves a trail or a footprint, which in addition to being an asset, can be a major threat if not handled well, and in accordance with various industry standards and best practices....
Have you ever looked at an advert for a product and scratched your head? You wonder what message the marketing team was trying to impart and why they chose to advertise it this way. Marketers at times don’t think about customer perception of a product and don’t spend...
Running successful ecommerce brands comes with unique challenges that other business models don’t have to contend with, and most of them loop back to whether or not you understand your online customers. Keeping customers happy is critical to thrive in any market, but...
“Frustrating” doesn’t do it justice. You put your heart and soul into crafting what you thought was the perfect PR campaign, only to watch it all fall flat. A horrible mix of confusion, embarrassment, and deflation washes over you. What went wrong? You might feel...
A landing page is the first point of contact between your brand and potential leads. It’s not just about aesthetics; it's about converting visitors into actionable leads. Optimizing your landing page is crucial for driving conversions and maximizing ROI. But where do...
Targeting the young is never easy, but here are 35 recent great campaigns run by digital marketing agencies successfully targeting young people: 1) Red Bull’s "Stratos Jump" Agency: Red Bull Media House Red Bull’s live stream of Felix Baumgartner’s space jump...
Arguably, the two most important lessons that PR practitioners should have learned (so far) from the 2024 political scene concern the use of cell phones and emails. Emails containing derogatory remarks about Mr. Trump that JD Vance sent before he became a supporter of...
When embarking on a web development project, clear communication is crucial. One of the most effective ways to ensure that your vision is realized is by crafting detailed project specifications for your web development agency. This document serves as a roadmap,...
This fall, Agility PR Solutions earned top recognition with...
It’s important to recognize when your media strategy is missing something. Splashing your message across platforms without thinking about how to handle this cohesively is a common misstep in this context. Instead, you need your brand personality to shine through on...
Are you tired of setting goals that fizzle out faster than your New Year's resolutions? Don't worry, you aren't alone! Many professionals struggle with practical goal setting. And that is where the SMART goals come in! They guarantee that your objectives are defined...
In an era of digital noise and countless brands vying for attention, authentic storytelling has become a powerful tool for businesses to connect with their audience. It goes beyond mere marketing and is about establishing genuine relationships built on trust, empathy,...