As communicators are well aware, visuals are critical for campaigns and promotions, especially video, and new research from visual communication platform Canva demonstrates how this picturesque approach is equally effective for internal comms. Its new study explores...
Gone are the days when simply meeting customer expectations was enough to secure their loyalty. In today's competitive B2B landscape, where every interaction and touchpoint can make or break a relationship, the key to thriving lies in going above and beyond—in...
The number of software platforms that the average PR uses from day to day has risen significantly in recent years, and so long as the most suitable tools are selected, that’s no bad thing. If you’re looking for ways to take even more sharp edges off your workflows and...
Making an impression on clients and differentiating yourself from the competition are crucial in the fast-paced field of public relations. Financial accountability is one factor that can significantly impact the success of PR campaigns. Strict budget management and...
You may already have a great content creation strategy, whether it’s in-house or outsourced to freelancers or an agency. That content is primarily designed to entice potential customers, inform and educate them, and ultimately drive them through your sales funnel on a...
Research on the worker’s experience can be traced back to the 1930s, during the times of the Great Depression. The economic turmoil caused a noticeable shift in the workers’ attitudes towards work, and organizational behavior scientists put a magnifying glass on the...
The seamless customer experience has become marketing’s insurmountable hill—despite all the technology that explicitly offers potential solutions, communicators keep struggling with this fundamental concept. But with the help of AI, things are getting better, right?...
With artificial intelligence eating up more column inches than almost anything else in recent history, its arrival as a tool that can itself revamp the way PR campaigns function is probably not much of a shock for those with their ears to the ground. What is...
In the world of marketing, content is king. For small businesses aiming to make a big impact, mastering the art of content marketing is crucial. By creating and distributing valuable, relevant, and consistent content, small businesses can attract and retain a clearly...
Sustainability and associated ESG company initiatives such as climate action are at the top of consumers’ list of expectations, and brands and businesses have largely agreed that their companies must commit to and demonstrate their support as well. Although virtually...
Is your PR agency winning at social media, or nowhere near the race? While a fantastic website serves as a base, it is insufficient today. Social media must be included in a successful PR plan to foster connections and new clients. But how do you stand out and make...
You need to always make sure your organization has everything it takes to enable customer success. Customer success is more than just making sure your customers have everything they need to have a positive experience with your product or service. When this is done...