Cookies aren’t just tasty treats for marketers—up until now, they’ve been an essential food group for comms pros to learn about consumer preferences and behavior. And this places us at a pivotal moment for digital marketing—with Google getting ever closer to...
You can significantly improve your conversion rates by using social proof. Studies show that 88 percent of consumers trust user reviews just as much as personal recommendations. You can build trust and credibility with your potential customers by displaying customer...
Cost optimization is the holy grail for any startup. Amazon Web Services (AWS) offers marketing and PR teams the opportunity to boost campaign performance and make data-driven decisions. AWS enables these teams to easily manage and deliver content globally, optimize...
Choosing where to invest as an enterprise can set you on a course to success or failure. On the one hand, you may be eager to give out bonuses in order to motivate your team or invest in marketing in order to boost your revenue. While both of these things are a...
We live in the age of big data. Alphabet, Meta, and countless others have built a trillion-dollar industry by collecting data for marketing. However, it’s not just vast multinational corporations that can harness the power of information. Nowadays, collecting and...
Startups must deal with various challenges to gain a substantial market position and build a stronger brand reputation. They must continue with limited resources and compete with strong competitors. In this situation, the use of the right technology plays a pivotal...
Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...
In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the...
NBCUniversal has been touting its coverage of the Paris 2024 Olympic Games for more than a year. But until very recently, readers of sports pages in the United States wouldn’t know that there was an Olympics beginning in Paris on July 26. That’s because despite the...
It’s been a tough year for diversity, equity, and inclusion—but despite ongoing attacks and criticisms of DEI programs from some well-known business and civic leaders including Bill Ackman, Elon Musk, and Senator Tom Cotton, new research from executive search firm...
For brands wanting to improve their PR game, taking your strategy in-store could be the key to boosting high-street viability and increasing in-store footfall. As we continue to operate in a digitalised retail sector, more brands than ever before are viewing their...
Every business needs a unique value proposition to carve a unique niche for itself and appeal to its target audience. These days, value propositions are perhaps best demonstrated with the use of a compelling explainer video. But how can you make sure your message is...