After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and...
As the curtains fell on another successful Cannes Lions International Festival of Creativity, the global advertising and marketing community left the French Riviera with a wealth of inspiration and insights. While many noteworthy themes and trends were discussed...
Employee marketing has been around in some form or another for a while, but it’s taken a new and interesting turn with the advent of social media. Now, everyone can share company events and promotions easily with 300+ friends online, broadening the reach of the...
Did you know that 68 percent of consumers follow brands on social media? Imagine all those people scrolling through their feeds, looking for brands they can trust and connect with. But if your brand is already out there and hasn't built that trust and authenticity...
One of the most important aspects of running a B2B SaaS company is subscription billing management. If you fail to manage the complexities of subscription billing properly, it can lead to costly mistakes that could hinder the growth of your entire company. So, what...
The scenario is ripe for chaos in the coming months as the presidential-election battle heats up, along with the vitriol of a divided nation—we have the already out-of-control spread of disinformation, sure to be intensified by the malicious use of generative AI,...
The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is...
In the growing realm of food and beverage, differentiation is the spice that keeps brands from getting lost in the pantry. Consumers today are bombarded with choices. They see everything from household staples to artisanal delights. In such a competitive arena, a...
Globally, business practices differ, and China is no exception. The nation's economy has grown significantly in recent years, and it is now a prominent player in the world market. Therefore, for professionals and companies doing business in China, it is crucial to...
The combination of artificial intelligence and the Internet of Things (AIoT) in the modern digital age has completely changed how we think about property security. AIoT technology is revolutionary in the fields of home and business protection since it enables us to...
Today, many startups struggle to find the right tech leadership to innovate their growth. This is where “CTO as a Service” for startups comes into play. It is a game-changing solution that offers startups the expertise of a talented Chief Technology Officer without...
Plagiarism poses significant ethical and professional challenges for journalists and public relations professionals alike. Beyond mere academic misconduct, it threatens the credibility and integrity of their work. For PR professionals, the risks extend to representing...