We’ve seen a lengthy period of generative AI trial-and-error experimentation in marketing and communications over the last 18 months, and while automation and productivity boosts have been affirmed by many, there hasn’t been a lot of data about AI’s actual bottom-line...
When you hear the word “trust”, what—or, better, who—comes to mind? It’s likely you’ve pictured the people who make you feel safe, secure, and respected. The kind of people that you can rely on because you know they truly care about you. Those are also the kind of...
As e-commerce becomes riskier in an increasingly vulnerable world of e-predator sophistication, new research finds that Americans are turning more attention to small businesses in their communities and, in wanting to see their Main Streets thriving, many are willing...
Content marketing is all about reaching audiences on a personal and emotional level. But imagine if you came across an intriguing social media post in a language you were only semi-proficient in. So much is lost in translation, and you might not pick up on all the...
When running a PR campaign, like it or not you’re going to be using a lot of software. That’s easy if you’re computer savvy or maybe an early adopter of new technology. But there are people who are great at PR content, copywriting, analytics, and dealing with...
As the owner of a tech-focused PR agency, I know that I speak for many of us when I say the following: hiring a PR agency is not a magic wand that will suddenly make your company the envy of the world, nor will it miraculously increase sales or get you on the cover of...
A brand’s digital experience offering is so meaningful in building trust and loyalty with consumers, but that experience must be a positive one for all, which certainly includes the significant proportion of e-commerce site users who identify as having a disability....
The call of the wild resonates with many, and outdoor brands hold the coveted key to the door of adventure. Amidst a bustling marketplace brimming with tents, kayaks, and hiking boots, the challenge lies in ensuring one's brand stands out, resonating with the current...
The success of a wellness business depends on two-way communication. Practical public relations management makes it happen for your wellness business. It allows you to listen to customers' needs and build their trust. You can communicate the key brand messages to...
Today’s topic is how some of the most innovative modern agencies are reshaping corporate events. The trends in corporate events in 2024 have unveiled a new era driven by the pioneering policies of these modern corporate event agencies. The people of those agencies...
In the ever-evolving landscape of online business, finding success requires more than just a great idea and a website. To succeed in a crowded digital marketplace, you need to deeply understand your target audience, find a unique niche, and use effective growth...
Millennials and Gen Zers grew up in a vastly different world than older generations. As digital natives, or very nearly, they were more informed about the world around them, and found their core selves and developed lifelong values at an earlier age as well. Even...