Looking to supercharge your real estate marketing efforts and stand out in a crowded market? Want to unlock the secrets of successful real estate promotion? Dive into our comprehensive guide packed with expert tips, innovative strategies, and proven techniques to...
Deepfake fears spur calls for more AI regulation: Most worry about falling victim, while others overestimate their savvy—here’s what brands can do
As tech improves and makes the workplace more efficient and productive, so too does the danger potential. Our risk vulnerability has gone next-level with the rise of deepfakes, thanks to the sophistication of today’s e-predators in the age of AI. Ensuring the safety...
10 tips for cultivating real connections & building a loyal community on social media
Times have changed, and social media has transitioned from a traditional broadcasting platform into a vibrant and engaging space where brands and individuals are able to foster genuine connections and build loyal communities around their values. But why community? An...
5 steps for creating a successful stakeholder engagement plan
If you operate in the PR industry, one thing is for sure: your stakeholders are a vital part of your company. They are a diverse group of people who can significantly influence the way a project is carried out and, ultimately, its success. For this reason, making sure...
Are you the best around? One platform challenges PR pros to bring their media relations A-game
Each year a number of PR agencies are honored for the quality of their campaigns, social impact, and pillars of integrity. Awards can be widely recognized as earned markers of achievement by the industry and public. While some accolades encompass the success of the...
Brands in motion: New WE Communications research shows lopsided AI vision-to-action gap—and 4 ways comms can help
Besides the clear images of those piles of money saved by getting AI fully operational in their companies, business leaders have been rather vague about communicating their strategic vision for their fully realized AI-empowered entities of the future, according to new...
New study finds LGBTQIA+ inclusivity and allyship is important for brands and consumers
In celebration of International Day Against Homophobia, Biphobia, and Transphobia, which was on May 17, new research from Horowitz Research affirms that LGBTQIA+ support isn’t just about flags, it’s about action. The firm’s latest survey examines the impact of...
3 ways you can use live streaming to grow your brand and business
Successfully growing a business has always been a difficult task, especially if your brand exists in a competitive market. Sure, there are plenty of marketing avenues for businesses to explore, many of which promise to measurably increase engagement and brand...
The double-edged sword: The risks and rewards of AI examined in new study—does productivity boost counter security and privacy risks?
AI security and governance have taken a back seat to the business-boosting promise of AI so far in the young life of the wunderkind tech, as business leaders froth at the mouth imagining the realization of AI’s potential. New research from data security firm Immuta...
7 ways digital assistants are changing the media outreach game
In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...
Why ambush marketing should be an option during the Olympics—as long as no laws are broken
It’s almost Olympics time again, and soon the International Olympic Committee (IOC) will again pull out its crying towel and complain about ambush marketing campaigns aimed at sponsors of the Paris Summer Olympics, which will be staged in the City of Lights from July...
Common mistakes to avoid in Shopify app development for your brand
Turning a Shopify store into a mobile app is the natural next step for your e-commerce business. It's also natural to have some worries about wrong decisions and mistakes spoiling the hard work. This post will discuss common mistakes to avoid when turning your Shopify...