Research by HubSpot shows that six out of ten marketers say that lead generation is their first priority, because you need to attract high-quality leads for your business to grow. These leads can turn into paying customers. But how do you attract these high-quality...
Business planning kind of went out the window when the pandemic hit, and even as late as 2022, companies were stuck in short-term mode as the arduous recovery plodded along. Finally in 2023, enterprises took steps to move beyond rapid-response global crisis...
Managing your online reputation? Start by monitoring your digital footprint across social media and review sites, using tools like Google Alerts to stay updated. Engage with feedback quickly, setting up alerts for new reviews and crafting thoughtful responses to...
It's necessary to have a PR strategy for any business. And given the modern digital age, it only makes sense to have a comprehensive digital PR strategy to promote your business. Without one, your brand identity may become incoherent and your reputation could spiral...
Are you tired of having non-qualified leads? Do you wish you could somehow have a magic guide or recipe for lead generation? Well, look no further. In this article, we'll give you a few insights on how you can turn your website's visitors into customers. Your website...
It’s been more than 18 months since Generative AI appeared, and within weeks it became a business priority. Sure, it’s been a remarkable tool for productivity, automation and generating content, but it’s also been a major threat to cybersecurity, escalating the...
How strong is your agency's company culture? A positive culture keeps your team motivated and productive. A negative culture has the opposite effect. You’ll have unhappy employees, potentially leading to bad public relations and damaging client relationships. That’s...
In today's fast-paced and ever-changing business landscape, agile practices have become the norm for software development teams. Development has rightfully shifted towards incremental, iterative workflows to adapt to changing market conditions and customer needs...
As brands and businesses struggle to win digital trust, it’s no surprise that this goal remains so elusive when you consider the continued escalation of cybersecurity shortfalls—new research from risk management firm Prevalent reveals that well over half (61 percent)...
Data is the lifeblood of modern marketing. It helps us to understand our customers, their habits, likes, and dislikes. By having a data-driven approach to content that appeals to these preferences, we can reach shoppers in more targeted ways than ever. But to achieve...
The online landscape has completely changed the way we interact with one another. Unlike traditional marketing where we had to pick up a phone and call clients, today, you can simply interact with them through your mobile device. With so many connectivity options...
Urban development extends beyond construction and policy changes and into the lives of those living within the community. It can foster growth and enhance the quality of life in the city and public relations plays a pivotal role in successful urban transformation....