104 West Partners Joins The Next Practices Group, Boosts Holding Company’s B2B Tech Footprint

by | Sep 20, 2023

NPG Makes Strategic Investment in 104 West; Denver-based agency looks to expand client resources, diversify service offerings

September 20, 2023 08:15 AM Eastern Daylight Time, DENVER104 West Partners, a communications agency for innovative companies, announced today that it has joined the Next Practices Group (NPG) network after a strategic investment by the Austin-based holding company.

The Denver-based firm will augment NPG’s communications solution for B2B technology companies, their innovations, products, and ideas.

Terms of the strategic investment were not disclosed.

Patrick Ward, 104 West’s founder and CEO, will serve in NPG’s founders’ group, which includes fellow leaders specializing across communications, marketing, public affairs, security, software, analytics, brand purpose, digital transformation, and digital media.

By tapping into NPG’s technology-first communications approach, 104 West will grow its strategic offerings and deliver broader services, resources, and insights to current and future clients. Through NPG’s growing global presence, 104 West will expand its reach in critical geographies including New York, Austin, and London, offering greater scale and growth opportunities for clients as well as 104 West staff. 104 West already has a presence in Austin and the San Francisco Bay Area, in addition to its main office in Denver.

“This relationship is so positive for our organization, our clients, and our team members,” said Patrick Ward, founder and CEO of 104 West. “104 West gains broader capabilities and expertise – including access to NPG’s full stack of modern communications services – while continuing to cultivate the work and culture that have made us unique and fueled our success for nearly 20 years.”

NPG’s founder-driven network of firms and their clients will gain access to 104 West’s robust communications team, including its deeply experienced leadership team. 104 West crafts strategic narratives that cut through critical audience attention perimeters with messages that spark dialogue and spur action. 104 West also brings extensive technology expertise to B2B innovators, deploying modern, data-driven strategies that lead industry conversations, increase brand awareness, and grow market positions.

The two companies came together late last summer and have already won assignments from leading technology companies, including VAST Data, Hammerspace, Nimo Planet, and Crossbeam.

“Technology plays a critical role in powering our world,” said Bob Pearson, chair, The Next Practices Group. “Our mission is to continue 104 West’s consistent track record for building informed, compelling programs that deliver measurable results where they matter most, as technology shapes our future.”

Since its inception in 2004, 104 West has helped innovative organizations large and small drive powerful, strategic communications programs, including brands like Cisco, Vimeo, Mojo Vision, Dropbox DocSend, Embroker, Mastercard, Twitter, and Webroot.

104 West was advised by Continuum Advisors.

About The Next Practices Group

The Next Practices Group (NPG) is a founder-driven “nextwork” of firms with 260 team members that work together to solve problems and utilize proprietary media and analytics models to craft the right solution for each client. Firms within the network specialize in communications, marketing, public affairs, security, software, analytics, brand purpose, digital transformation and PESO digital media. For more information, please visit https://nextpracticesgroup.com/.

About 104 West Partners

104 West is a communications agency for innovative companies. It brings deep expertise in B2B technology and a narrative-first philosophy that connects with key audiences and produces proven, measurable results – where they matter most. The agency helps organizations large and small drive powerful, strategic communications programs for their technologies, products, people and ideas. 104 West is headquartered in Denver, CO, with a presence in Austin and the San Francisco Bay Area. For more information, please visit www.104west.com.

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