New York, December 3, 2024– Nearly half (47.6%) of the 103 firms surveyed in the U.S. and Canada showed an increase in net revenues for the nine months ended September 30, 2024, measured against September 30, 2023. 35.9% reported a decrease and 16.5% report no change.
The same firms reported profitability increases (46.7%), decreases (36.9%) and no change (16.4%).
More than two-thirds (69.2%) of the firms with between $10-25 Million in net revenues reported increased net revenues (7.7% decrease, 23.1% no change) where the firms over $25 Million reported the highest increases in profitability (52.9%). 47.1% of those firms reported an increase in net revenues.
The survey also measured the ten regions used in all our surveys. The New York region showed the highest growth in net revenues (67%) with 57% reporting an increase in profitability. 29% reported a decrease and 4% no change.
An updated survey will be sent out in January, convey actual increases, decreases and no change stats for the full year 2024. All PR firms in the U.S. and Canada are invited to participate. Providing firm name is optional and all surveys remain confidential.
Click on the link to view the full report: 2024 Financial Trend Survey Report
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Gould+Partners provides consulting services for Public Relations Firms and Creative Services Agencies for increased profitability and valuation, and is the PR industry source for key profitability benchmarking statistics/insights and successful mergers & acquisitions (M&A) transactions. From our experience gathering and evaluating relevant statistics and insights, we are uniquely qualified to advise and counsel our clients on what is needed to grow and become best in class.