3rd Coast PR, an award-winning agency, announced the newest addition to its client roster, V&V Supremo Foods, Inc., a producer of high-quality, authentic Mexican-style foods. The agency has been chosen to develop and execute a communication strategy that increases awareness and drives sales of V&V Supremo products in the brand’s core markets.
“We were thrilled to be chosen by the V&V Supremo team to help elevate the brand by sharing their authentic heritage story with key media,” said Rich Timmons, president and CSO at 3rd Coast PR. “We’re invigorated by the opportunity to work with a well-established and successful family brand in a rapidly growing space that our team is passionate about.”
In 1964, Gilberto Villaseñor and Ignacio Villaseñor founded V&V Supremo to produce fresh farmer’s cheese in the traditional style of their native Mexico. Today, their sons continue the company’s proud legacy of being one of the oldest Hispanic, family-run cheese manufacturing company in the United States. The company now boasts a full portfolio of products including Mexican style cheeses, creams, and chorizos. V&V Supremo’s products evoke the flavors and traditions of their founders’ home and are essential ingredients in authentic Mexican dishes that families enjoy throughout the country.
VP of Marketing for V&V Supremo Foods, Sarah Odde is excited for the opportunity to work with an award-winning PR agency with strong knowledge of the cheese industry. “We were impressed by 3rd Coast’s previous work with Sargento and are looking forward to seeing their efforts drive awareness of our brand both locally and nationally,” said Odde. “We’re confident that we have chosen the right agency partner to share our strong heritage story and give consumers a reason to believe in our products.”
3rd Coast will focus on brand awareness and consumer engagement regionally and nationally. The agency will work closely with the brand to choose strategic partners that will amplify the conversation in a genuine way, while also educating general consumers about Mexican cheese and chorizo varieties.