3rd Coast PR, an award-winning agency known for successful consumer product launches, has been chosen to support the launch of a new canned wine product, “Vino Blanco” with Michigan-based Fenn Valley Vineyards.
“Our team is thrilled to add Fenn Valley to our ever-expanding portfolio of premier food and beverage clients,” said Rich Timmons, 3rd Coast president and CSO. “Canned wine sales have increased by 53 percent in the last year according to Nielsen, and we’re excited to join this movement with Fenn Valley to encourage consumers to choose the convenience of a can.”
“We chose to partner with 3rd Coast because from the get-go their team has been organized, flexible and deliverable driven,” said Brian Lesperance, Vice President at Fenn Valley. “We’re excited to work with a boutique agency who is able to take the time to tell our story, and my hope is this leads to a longer-term relationship that helps build the Fenn Valley brand throughout the Midwest.”
3rd Coast will initially be supporting the launch with media outreach to trade and regional consumer media, raising awareness of the product with those looking for a convenient, yet elevated wine experience.