5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been named agency of record for Freight Farms, creator of the ‘container farm,’ and a global leader within the AgTech industry.
Through their innovative vertical hydroponic farm built inside a container, Freight Farms aims to bring everyone access to sustainable and local food by creating an interconnected network of farms and farmers that empowers anyone to grow food for their community.
The client tasked 5W with executing a robust digital marketing and media relations campaign. The teams will build awareness surrounding the client and their technology through thought leadership, executive profiling, and a digital influencer relations campaign.
“Freight Farms is redefining and simplifying the agriculture industry, while keeping sustainability at the forefront of their practices,” said 5WPR President, Matthew Caiola. “Sustainable practices are top of consumer’s minds and becoming increasingly important across America. We’re confident that 5W’s experience in the AgTech industry will help to spread Freight Farms’ brand name and mission to customers across the country.”
“We need technology that is doing good; allowing hyper-local access to food and contributing to a more sustainable future” said James Woolard, CMO of Freight Farms. “We are thrilled to be working with 5WPR to increase awareness of how our container farming network can make a positive impact in local communities across the world.”
5WPR’s tech practice has grown to specialize in several highly-specialized areas and prides itself on being a leading adtech, martech and fintech public relations firm in the nation. The team delivers results through key industry relationships with influencers, bloggers, celebrities, and media. By implementing integrated PR, Digital, Influencer Partnerships and Social Media campaigns, 5W ensures maximum coverage for its clients. The team has received various accolades, including the 2020 PR NEWS Diversity & Inclusion Campaign Award.
PR services offered to technology clients include messaging and positioning, media relations, initial public offering media strategy, new market expansion campaigns, visibility programs, content creation, sponsorships/partnerships, digital media campaigns, event planning, thought leadership and speaking opportunities.
About Freight Farms
In 2013, Freight Farms debuted the first vertical hydroponic farm built inside an intermodal shipping container with the mission of democratizing and decentralizing the local production of fresh, healthy food. Now with the Greenery S and integral IoT data platform, farmhand®, Freight Farms has the largest network of connected farms in the world, with global customers in 32 countries and 48 U.S. states ranging from entrepreneurs and small business farmers to corporate, hospitality, retail, education, and nonprofit sectors. To learn more, please visit freightfarms.com, or visit us on Instagram, Twitter, or Facebook.
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 200 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W brings leading businesses a resourceful, bold and results-driven approach to communication. 5W was awarded 2020 PR Agency of The Year and CEO Ronn Torossian, was named 2020 Entrepreneur of the Year by the American Business Awards.