5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., has been named PR Agency of Record by Purity Vodka, the ultra-premium, award winning Swedish organic vodka. 5WPR will be responsible for supporting the brand as it launches in the U.S. market.
Created by world renowned Master Blender, Thomas Kuuttanen, Purity Vodka has redefined the elevated spirits category with its unprecedented 34 times distillation process and utilization of the finest organic ingredients for an exceptionally smooth, non-burning yet complex and delicious tasting vodka.
“I discovered that 34 distillations created magic – the perfect cut,” says Kuuttanen. “By combining different distillation techniques with traditional craftsmanship, we developed a one-of-a-kind, elevated vodka that features a slow distillation process, giving the vodka a smooth, non-burning finish.”
Purity Vodka continues to reign as the go-to vodka brand for elite bartenders and spirits aficionados alike, being named “Best Vodka in the World 2017” by The International Wine & Spirit Competition, and receiving over 150 Gold Medals in international blind tasting competitions around the world. Purity Vodka is certified organic and gluten free, and can be found at select retailers nationwide.
“5WPR is proud to add Purity Vodka to our extensive roster of beverage brands,” said Ronn Torossian, CEO of 5WPR. “It’s an impressive brand and a game changer in the alcohol industry—we’re looking forward to tapping into Purity Vodka’s unique differentiators and building awareness and engagement in the U.S.”