NEW YORK, NY – Generative Engine Optimization (GEO) and AI are reshaping how TV news producers select, air and share stories, according to a comprehensive new industry report released today by D S Simon Media.
The D S Simon Media 2026 TV News Producers Report: AI and the Newsroom surveyed producers and reporters at local TV news stations nationwide and uncovered a surprising result: 68% of producers are more interested in airing a story when they know it has been optimized for AI search compared to a similar story that isn’t optimized. That shift reflects the growing influence of GEO, the strategy of aligning earned media with AI search so brands are surfaced and cited in generative answers, not just traditional search results.
“AI optimization is no longer optional,” says Doug Simon, CEO at D S Simon Media. “Newsrooms are embracing the Answer Economy, recognizing that their audiences are finding news through direct answers from AI platforms rather than links. It’s a huge change for marketers, brands, and public relations practitioners, which is why we created AI-Powered Broadcast Media Tours™ to transform satellite media tours into GEO engines.
Key Findings Reveal Industry-Wide Transformation
According to the report, newsrooms are rapidly integrating AI tools into their daily operations:
- 37% of producers are already actively using AI tools to identify potential stories to cover
- 60% of TV stations are now optimizing their online content to be discovered through AI search results
- Producers are leveraging AI to streamline research, transcription, graphics creation, and convert broadcast content for digital platforms
- Multi platform content strategy is the norm. 94% of producers are posting their station content to their website and social media channels
The Shift from SEO to GEO
For communications professionals, PR teams, and organizations seeking media coverage, this shift creates opportunities, according to Simon. “The reality is clear: producers are stretched thin, and a growing number are turning to AI for efficiency,” continues Simon. “Content that demonstrates AI optimization stands out in an increasingly competitive landscape.”
Download a copy of the report: https://www.dssimon.com/2026-tv-news-producers-report-ai-and-the-newsroom/
About the Research
The survey was conducted by D S Simon Media in February 2026. The results were submitted through SurveyMonkey. It was sent to reporters and producers at local TV news stations nationwide. The results were compiled from the responses of 51 producers and reporters who had the option to reply anonymously. Tellingly, more than half requested to see a copy of the results. Additional data from the survey will be released in the coming weeks.
About D S Simon Media
D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations.
D S Simon Media owns its own studio and multiple control rooms at its New York headquarters. Its average employee tenure is 12 years, which contributes to its client retention rate of more than 95%. The company produces an industry leading podcast “PR’s Top Pros Talk…” hosted by its CEO, Doug Simon. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.