Trevelino/Keller, a full-service, digital public relations and marketing firm headquartered in Atlanta, Georgia has been engaged by Revegy, a pioneer in sales and account planning technology for complex enterprise sales organizations. Through this partnership, Trevelino/Keller will provide public relations, digital marketing support, and strategic counsel to raise awareness of Revegy’s differentiated offerings and further the company’s position as a category leader.
Founded in 2005, Revegy gives key account teams a way to see behind the scenes in their biggest clients, a capability not available with their customer relationship management (CRM) software. Revegy’s account planning platform provides answers to critical challenges such as identifying key decision makers, mapping products to buyer’s strategic priorities and creating accurate revenue forecasts.
A 25-year veteran of the software industry and the founder of Revegy, President and CEO Mark Kopcha is responsible for the strategic vision of the company and its solutions. Kopcha notes, “After years of being a best-kept secret by leading global technology companies we felt it was time to introduce Revegy to the world and show them how we help Global 2000 companies manage their most important accounts. How we bring clarity and simplicity to navigating the maze of changing relationships, competing interests and corporate politics inside major accounts – literally showing them the way to win.”
Trevelino/Keller brings more than 15 years of experience in brand reputation, through an integrated public relations and digital strategy. With established roots in the technology space, including work with disruptive forces and category pioneers, the firm is poised to elevate Revegy’s brand as they aim to engage more companies looking to optimize account planning.
“Revegy is leading the way in an untapped corner of the account planning technology market with an agnostic product that provides visual solution offerings for account, opportunity and portfolio sales planning,” says Dean Trevelino, principal of Trevelino/Keller. “We are excited to get to work leveraging all they have accomplished to date. They have an elegant solution, coupled with an impressive leadership team and base of subject matter experts. It’s the right assets for us to make a measurable impact.”