R&J Strategic Communications, a full-service integrated marketing and public relations agency, has been named the agency of record for Alfred Sanzari Enterprises, a preeminent family-owned and operated commercial and residential real estate firm based in Hackensack, N.J. R&J will create and implement a comprehensive integrated communications strategy to help Alfred Sanzari Enterprises grow its market position as one of New Jersey’s premier office, residential, industrial and hospitality developers and property managers.
With over 73 years of multi-generational development and management experience, Alfred Sanzari Enterprises is one of the state’s most well-respected commercial real estate firms, managing over six million square feet of real estate with over 200 commercial tenants and 540 residential tenants. R&J will help bolster Sanzari’s market position, enhancing brand recognition and awareness traditional public relations initiatives as well as digital and social tactics. The targeted campaign will further elevate Alfred Sanzari Enterprises’ key executives as thought leaders and innovators in the state’s competitive commercial real estate industry.
“I’ve admired the work that Alfred Sanzari Enterprises has done over the course of my career so having the opportunity to work with them to continue to build their brand is something I’m really excited about,” said Tiffany Miller, Vice President of R&J Strategic Communications. “While there is still a strong focus on the integrity of the brand there is also a strong commitment to innovation which will be a key driver of our integrated program. Our real estate team is looking forward to leveraging our industry experience to build upon and broaden Alfred Sanzari Enterprises’ legacy of success within a highly competitive marketplace.”
