Allen & Gerritsen to lead media and analytics for the internationally renowned orchestra
BOSTON and PHILADELPHIA – October 11, 2023 – Allen & Gerritsen (A&G), an independent, fully integrated advertising agency specializing in communications, CX, public relations, media and analytics in Boston and Philadelphia, announces that it will serve as the media agency of record focusing on media and analytics for the Boston Symphony Orchestra (BSO), one of the most highly respected global orchestras and housed in one of the greatest music halls in the world, Symphony Hall, and offering one of the world’s premier summer music festivals at Tanglewood in the Berkshires.
As the new media agency of record, A&G will collaborate closely with the BSO to devise innovative media tactics and provide data-driven analytics to enhance the orchestra’s visibility across various traditional and digital platforms. The BSO has effectively engaged millions of people through a diverse range of mediums such as concerts, social media, streaming platforms, radio, TV and international tours. A&G will also collaborate closely with the Boston Pops and the Tanglewood Festival playing an integral role in showcasing world-renowned guest artists.
“The BSO is thrilled to welcome A&G as our media agency of record. In the world of classical music, where precision, artistry and collaboration are key – having a strategic and innovative partner to help us navigate the ever more complex media landscape and to achieve our organization’s mission is crucial,” said Jesse Needleman, Thomas G. Stemberg Vice President, Marketing, Sales, and Communications for the BSO.
“It is a great privilege for us to partner with the BSO – an iconic institution that is part of the fabric of Boston and its surroundings, drawing audiences from both Classical and Contemporary musical passion bases,” said Will Phipps, A&G Senior Vice President of Media. “Always setting the highest standards for excellence in music and performance, we are thrilled to take them to the next level, by sharing an Investment Strategy to grow not just fans of the BSO now, but for the future as well.”
A&G was selected as part of a four-month agency search process to support Boston Symphony Orchestra’s marketing team. To learn more about A&G services, please visit a-g.com or check out the agency’s creative work on its social channels: Instagram, Facebook, Twitter and LinkedIn.
About Allen & Gerritsen
Allen & Gerritsen. Boston & Philadelphia. Independent & Integrated. Creativity & Purpose. Communications & Experiences. Data & Humanity. Black Lives Matter & Climate Change is Real. A&G builds the “Brand’s Best Self” through Creative Platforms, Strategic Insights, Communications Planning, Customer Experience, Performance Media, Public Relations, Social Media, Influencer Marketing, Outcomes Driven Analytics, Brand Integration, & more.
Recent credits include: Meet Boston, Dunkin’, Yotel, Safety 1st, Legal Defense Fund, Keurig Dr. Pepper, Thermo Fisher Scientific, Cava, Sagamore Pendry Baltimore, Blue Cross Blue Shield Massachusetts, Philadelphia Flyers, Dunkin, Toast, Citrix, Albolene, Allegheny College, Combined Jewish Philanthropies of Greater Boston, LexisNexis, Cystex, Alexion Pharmaceuticals, UniFirst, Richard King Mellon Foundation, PG&H, Visit Philadelphia, Certain Dri, Ameresco, Northeastern University, Fresenius, AmeriHealth Caritas, Caron Treatment Centers, National Organization on Disability & more.
About Boston Symphony Orchestra
Led by Music Director Andris Nelsons since 2014, the Boston Symphony Orchestra gave its inaugural concert in 1881 and opened Symphony Hall—widely acclaimed as one of the greatest concert halls in the world—in 1900. Today, the BSO reaches millions of listeners through not only its concert performances in Boston and at Tanglewood—the orchestra’s summer home in Lenox and Stockbridge, Massachusetts—but also through educational and community programs, radio, television, recordings, and tours. Click here for further information about the Boston Symphony Orchestra and Symphony Hall.