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Allison+Partners Adds New Talent After Record Year in UK + Ireland

by | May 11, 2018

Allison+Partners has added two new senior hires and created a strategic partnership to further strengthen the agency’s Technology and Consumer practice offerings in the region.

Harry Ronaldson has joined as a vice president and will be responsible for continuing to grow the agency’s B2B technology offering.  Formerly at Golin, Ronaldson has deep experience in running integrated campaigns for global B2B brands.  Katie Rispin, who previously worked with Red Brick Road and Kaper, has joined as a senior account director. She brings a wealth of experience in building creative and purpose led B2C campaigns, and will oversee the agency’s consumer business.

Allison+Partners has also entered a strategic partnership with Beyond, a talent and influencer marketing agency in the UK founded by Ollie Thomas and Natasha Mensah, who formally worked at freuds. Beyond’s wealth of experience will not only enhance the agency’s consumer capabilities, but also compliment Allison+Partners’ leadership in influencer marketing. The agency has conducted several studies on the topic of influence, and uses its proprietary Influence Impact scoring method to determine the best mix of influencers to help achieve behavior change, brand affinity or advocacy.

“We had a record year in 2017, with more than 35 percent growth in the UK and Ireland,” said Jim Selman, the region’s managing director who was recently named Allison+Partners’ first European partner. “This has allowed us to continue to invest in great talent across the board as we build a broad suite of services for our clients, as well as look at other investments that will contribute to our growth in EMEA.”

Ronaldson added, “Winning new projects and briefs, there’s an incredible feeling of momentum at Allison+Partners in London, which will allow us to show off the full range of our integrated capabilities across social, digital and earned channels. I’m excited to be part of the group focused on building our B2B tech business, a sector where we have a wealth of experience in Europe and globally.”

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