Allison+Partners announced that it has hired two communications veterans to further strengthen the agency’s Corporate Communications and B2B marketing capabilities. Ellen Schneidau and Rebecca Harbin have been hired as senior vice presidents in the Corporate practice, and will be responsible for building the agency’s B2B communications hub in the Southeast. Both will be based out of the agency’s Atlanta office, and report to Tom Smith, managing director of the U.S. corporate practice.
“We are witnessing a resurgence in B2B industries’ needs in marketing communications due to digital transformation and a greater desire for marketing sophistication by these types of organizations,” said Matthew Della Croce, president, Europe + Global Corporate. “Adding talent like Ellen and Rebecca, who have a wealth of knowledge and expertise in this space, will help Allison+Partners capitalize on this trend and drive continued growth and evolvement of our capabilities.”
Schneidau has more than 25 years of experience in corporate and B2B communications, including branding, strategic public relations, employee communications, integrated marketing and crisis and issues management. Prior to Allison+Partners, she worked at MSL Atlanta for 17 years, co-leading the Corporate practice and establishing a B2B specialty area in the Atlanta office.
Harbin has 20 years of experience in B2B communications, including corporate reputation, public relations, customer and sales communications. She most recently served as senior vice president and co-lead of the Corporate practice at MSL Atlanta, where she spent the past 13 years.