Allison+Partners, a global integrated marketing and communications agency, announced another step in its global expansion through an affiliate relationship with Brazilian agency Talquimy. Based in São Paulo, agency partners Ronald Mincheff, Leticia Lyra and Fábio Siqueira will lead the business operation for the market. The launch of this partnership increases Allison+Partners’ presence to 34 markets worldwide,
Under the terms of the agreement, Talquimy will operate exclusively as Allison+Partners Brazil, expanding the Latin America footprint of Allison+Partners-branded offices to ten. In addition to Brazil the agency has operations in Mexico, Costa Rica, Peru, El Salvador, Guatemala, Panama, Honduras and Ecuador.
“Over our twenty year history, we have put global expansion at the top of our priority list, and know it is only possible with the best local teams and partners a market has to offer,” said Andy Hardie-Brown, agency founder and global vice chair. “The Talquimy team meets and exceeds that mark, representing all of the traits we look for in an Allison+Partners office, marked by a long history of high quality and creative work for world-class clients.”
“Our partnership with Talquimy allows us to expand our service offerings to clients looking to do business in Brazil, which boasts a bustling consumer, business, industrial and startup ecosystem,” said Allison+Partners Global Chief Operating Officer, Jonathan Heit. “We have done work in Brazil over many years in our history, and it’s a market nearly all clients that are expanding globally look for support in, so it has been a priority for us to ensure we can provide the highest level of service.”
Led by renowned industry veterans with global experience and recognized for its innovative and hybrid approach, Talquimy brings to the Allison+Partners network seven years of award-winning work in communications, business intelligence, social media, creative innovation and integrated marketing. In addition to its headquarters in São Paulo, the company maintains a strong regional presence with its network of partners throughout Latin America.
Backed by an interdisciplinary team of communications specialists, Talquimy has been credited with the development and implementation of communications campaigns for local, regional and international clients seeking to connect to their key stakeholders in Portuguese, Spanish and English.
For Talquimy’s partners, “the affiliation with Allison+Partners represents an important evolution and consolidation for both companies. For Talquimy, it is a step for added growth; for Allison+Partners it is the presence in another one of the world’s important regions.” The culture and business approach were also vital to in the process of affiliation. “We believe we share the same values and, most importantly, the same vision about the future of communications and PR.”
With a quarter century of experience and in-depth knowledge of the Latin America region’s strategic communications landscape, the Talquimy partners serve as public relations counselors to clients facing business transformation.
The announcement comes on the heels of recent expansions for both Allison+Partners and Stagwell. Allison+Partners entered a strategic partnership with Orient Planet Group to grow its reach in the Middle East, opened its Miami office in June 2021, entered a partnership with Grupo Garnier in October 2021 to expand across Latin America and now, its affiliation with Talquimy in Brazil. Meanwhile, in 2021, Stagwell added Grupo Garnier, Anchor Worldwide and The Lab to its global affiliate network, deepening its bench of global content and creative solutions in the region.
Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named by PRovoke Media as one of its Global Agencies of the Decade, North American Agencies of the Year and Best Agencies to Work For. The agency was also named by PRWeek as a Best Places to Work for four consecutive years and recognized as one of UK’s Fastest Growing Agencies. Allison+Partners operates in 34 markets worldwide and is organized around four practices: Consumer Brands, Corporate + Public Affairs, Health and Technology. The agency’s Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. Allison+Partners is owned by Stagwell, one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. For more information, visit www.allisonpr.com.
Talquimy is a Brazilian communications agency driven to answer the right communications question for brands and providing strategic, creative, and fact-based solutions to their challenges. The agency has been recognized with multiple SABRE Awards and a Latin American Excellence Award. Talquimy’s client roster includes leading companies across diverse business segments. The agency is data driven, promoting mindful production, protection and intelligence of data. To that end, Talquimy launched “Dados Pra Que?” (Data for what end?), its proprietary data privacy public service platform, providing stakeholders with intelligence and content to create a new relationship model between people and brands, based on respect for privacy. For more information, visit www.talquimy.com.br.