American Marketing & Publishing helps local businesses stay visible and deliver on customer experience with SugarCRM

by | Apr 2, 2021

SugarCRM Inc. announced that American Marketing & Publishing (AMP), a leading provider of local marketing services for small, independent businesses, has expanded its use of the Sugar platform for CRM to deliver highly tailored and efficient customer experience. A fine-tuned view of each customer proved essential as small businesses everywhere are faced with shifting business models and new challenges during the pandemic.

AMP’s local marketing and advertising platform serves more than 50,000 independent small business owners making their clients visible, credible, and attractive…everywhere consumers search. In print, AMP publishes the HomePages® Directories, well-loved, community-specific telephone directories. In mobile, AMP provides and fully supports the merchant-to-consumer text platform, CloseBy® Text Marketing. Online, AMP assists business owners in the fundamentals of creating a credible, attractive, and highly visible online presence with OPTIMA™ and Google Street View Trusted imagery services.

“All of our services are designed with practicality and results in mind to serve the unique needs of hard-working small business owners. During COVID, our business had to recalibrate by moving outside sales representatives inside, and serving customers with a work-from-home operations staff,” said Karen Bourdage, COO of AMP. “Sugar’s customer-centric platform has been transformative for our business and helps us deliver on our mission to make independent local businesses successful.”

“AMP’s relentless support of small business owners, particularly during a trying economic time, is what exceptional customer experiences are all about,” said Jason Rushforth, SVP and General Manager, Americas for SugarCRM. “Sugar is thrilled to provide the CRM platform that helps AMP foster relationships with both new and existing customers.”

The Sugar platform helps companies capture important customer information and deliver superior customer service. Sugar enables companies such as AMP to grow and scale profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. To learn more about SugarCRM’s solutions, visit

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