R&J Strategic Communications, a full service integrated marketing and public relations agency, has been named the marketing agency of record for Ammon Labs, an industry-leading, full service drug treatment laboratory based in Linden, N.J.
R&J will create and implement a comprehensive multi-media strategy to help position Ammon Labs as the preferred drug testing laboratory by addiction treatment providers and healthcare professionals, dedicated to making a positive impact on the lives of those suffering from addiction.
Established in 1998 and still family-owned and operated, Ammon Labs employs some of the top laboratory scientists in the nation and is committed to providing accurate and reliable results. In October 2016, Ammon Labs launched the Ammon Foundation, a philanthropic endeavor dedicated to removing the barriers those in addiction recovery face by helping them continue or re-start their education. The Ammon Foundation builds upon the Ammon Labs mission, making a positive impact for those in recovery through scholarship opportunities and life-skill workshops. To date, the Ammon Foundation has distributed over $35,000 in educational scholarships and has already committed to giving $100,000 in scholarships in 2018.
R&J will create and implement an integrated communications strategy that employs traditional and paid media, emphasizing public relations, media relations and thought leadership for both Ammon Labs and the Ammon Foundation. The scope of work will also include website and social media management, as well as the development of creative and promotional materials and a crisis communications strategy. This targeted campaign will drive Ammon’s goal for business expansion throughout the Eastern United States while underscoring Ammon Labs and the Ammon Foundation’s commitment to making a difference for those suffering from addiction.
“We are excited to be working with Ammon Labs to further cement their reputation as a leading-edge drug testing facility on the East Coast, while generating heightened awareness surrounding the work the Ammon Foundation is contributing to providing educational opportunities that support people in recovery,” said John Lonsdorf, President of R&J Strategic Communications. “Our profound experience in integrated healthcare, addiction recovery and public advocacy coupled with our expertise in media relations and digital marketing provides our team with a unique approach to this endeavor and we look forward to working with the Ammon team on these initiatives.”