On July 19th, AMP3 PR will host its exclusive PR boot camp program called “CAMP3” which is designed to mentor college students studying PR, marketing and communications in New York City and its surrounding areas.
Due to the overwhelming success last summer, this time around the CAMP3 PR boot camp will accept twice as many students and expand its coverage from Fashion PR to include Beauty PR training as well. Taking place at the AMP3 headquarters, the event is an incubator for the next generation of industry professionals, focused on fostering the most dedicated young talent, with the goal of encouraging best practices to shape and lead the PR industry forward.
Interested students can apply to be selected for a coveted seat, which will offer a full day of complimentary real world training and guest speakers including a journalist who will speak to the do’s and don’ts of pitching and the importance of traditional press, and notable influencer, Melanie Sutrathada, who will be demystifying the role of the influencer in today’s brand marketing landscape. Other activities will include pitch creation, an NYFW crash course, social media publicity tactics and data analysis, how to excel at a PR internship with a guest appearance by The Intern Queen, and a Q&A with the agency’s co-founder, Alyson Roy.
“Supporting and building each other up is an important part of our company culture,” says Roy, “There is a cut-throat stigma associated with Fashion PR, so at AMP3, we make educating and inspiring the next generation a priority. Our agency relies on a strong mix of industry veterans and newcomers with the belief that we all have something of value to learn from each other. At last year’s event, our campers expressed their eagerness to pursue PR because it’s a goal-oriented career. We were so inspired by how driven and hard- working these students were and firmly believe that millennials are worth investing in.”
“I learned more about PR in one day from AMP3 than I did at my entire internship,” said one satisfied camper in a post-event testimonial. “Most companies nowadays don’t bother to share this important information to budding millennials who seek this career path,” said another.
Selected students will be treated to lunch sponsored by Dos Toros Taqueria and sweet treats courtesy of The Doughnut Project, as well as “CAMP3 Survival Kits” including swag from Rifle Paper Co, Intern Queen, PR Couture and Cat Footwear.
The CAMP3 PR Boot Camp will take place on Thursday, July 19th from 9:30am to 5:30pm at AMP3’s offices inside SPACE 530. For more information about the event and how to apply, visit: https://amp3pr.com/camp3-2018.
