DAKAR (10 February 2026)—AMPR Global has been appointed international public relations agency for Terrou-Bi, Dakar’s iconic seafront resort and a long-standing cultural and social anchor of the Senegalese capital.
The appointment comes at a pivotal moment for Terrou-Bi, as the family-owned property prepares for its ambitious Terrou-Bi 2026 transformation — a multi-year evolution designed to elevate the resort’s global profile while remaining deeply rooted in Dakar’s identity, hospitality traditions, and creative energy.
Perched along the Corniche Ouest with uninterrupted views of the Atlantic Ocean, Terrou-Bi has been part of Dakar’s fabric since 1986. Founded by Kalil Rahal and today led by the second and third generations of the Rahal family, the resort is synonymous with teranga — the Senegalese philosophy of generous, heartfelt hospitality — and has long served as a meeting point for the city’s cultural, political, and creative life.
View from Terrou-Bi
Beyond its role as a landmark resort, Terrou-Bi sits at the heart of a city experiencing a renewed cultural momentum. Dakar today is defined by a dynamic community of artists, designers, chefs, musicians, surfers, architects, and writers whose work is shaping a distinctly contemporary Senegalese point of view — confident, expressive, and deeply rooted in place. From its internationally recognized art scene to a new generation redefining food, fashion, ceramics, and spatial design, the city offers a sense of constant discovery that feels both raw and exhilarating.
This creative energy is matched by a growing ambition to position Dakar on the global stage — not as an emerging destination, but as a fully formed cultural capital. While the city’s hotel landscape remains selective, Terrou-Bi’s long-term investment and forthcoming transformation stand apart in both scale and intent. What began as a seaside restaurant has evolved into a multi-generational project now guided by the Rahal family’s third generation, whose creative leadership reflects the same conviction, discipline, and clarity of vision shaping Senegal’s cultural community today.
This momentum comes into sharp focus toward the end of the year, when Dakar hosts Dak’Art — the Biennale of Contemporary African Art — Africa’s longest-running international art biennale. Taking place from November 19 to December 19, 2026, the 15th edition of Dak’Art reinforces the city’s role as a leading platform for contemporary African artistic expression and global cultural dialogue.
The 4th Summer Youth Olympic Games (YOG) will take place in Dakar, Senegal, from October 31 to November 13, 2026, marking the first Olympic event ever held in Africa. Positioned as a premier base for guests of the Games, Terrou-Bi Hotel is expanding with a new business and events wing — including a 225-seat amphitheater and premium suites — designed to accommodate the scale and significance of this historic moment, including hosting the IOC’s executive center.
AMPR Global will lead Terrou-Bi’s international media strategy, positioning the resort as both a destination in its own right and a gateway to Dakar — a city increasingly recognized for its cultural dynamism, design, music, gastronomy, and contemporary African creativity. The agency’s remit includes global press relations, strategic storytelling, and long-term brand positioning across key markets including the United States, and beyond.
“Terrou-Bi represents a rare combination of legacy, family stewardship, and forward momentum,” said Andria Mitsakos, Founder of AMPR Global. “It is a property that belongs to its city in a very real way. Our role is to help articulate that story globally — positioning Dakar not as an emerging destination, but as a confident, contemporary capital with its own rhythm, voice, and creative gravity.”
Pool at Terrou-Bi
The Terrou-Bi 2026 project marks a significant new chapter for the resort, encompassing a large-scale architectural and design evolution. The expansion will increase the property from 166 to 266 rooms and suites, introduce a new business and cultural hub for the city, and reimagine public spaces, dining concepts, and wellness experiences — all while reinforcing Terrou-Bi’s role as a living part of Dakar’s urban and cultural landscape.
Easily accessible via direct international flights from New York, Paris, Brussels, Lisbon, Dubai and Rome, and Madrid, Dakar serves as a natural gateway to West Africa. Terrou-Bi offers a full resort experience, including ocean-facing restaurants and bars, a swimming pool, private beach, marina, casino, fitness center and an on-site hair salon featuring Kérastase products. Multilingual by nature, the hotel welcomes both international and local clientele, with service available in English, French, and Wolof.
With its destination dining, cultural programming, and deep ties to Senegalese art and music, Terrou-Bi has long attracted an eclectic international clientele alongside Dakar’s local community. The appointment of AMPR Global signals a renewed commitment to sharing that story with the world, as the resort enters its next phase.
Rates start from 220€ per room, per night including breakfast. For more information, visit terroubi.com and follow on Instagram [instagram.com/terroubiresort]@terroubiresort.
About Terrou-Bi
Located along Dakar’s Corniche Ouest with sweeping views of the Atlantic Ocean, Terrou-Bi is a landmark seafront resort and a cultural anchor of the Senegalese capital. Founded in 1986 by Kalil Rahal and today led by the second and third generations of the Rahal family, Terrou-Bi is rooted in the spirit of teranga — Senegal’s tradition of generous, heartfelt hospitality. Long a meeting point for Dakar’s cultural, political, and creative life, the resort offers a full destination experience including ocean-facing restaurants and bars, a swimming pool, private beach, marina, casino, fitness center and cultural programming. As it enters a new chapter with the Terrou-Bi 2026 transformation which encompasses a large-scale architectural and design evolution. The expansion will increase the property from 166 to 266 rooms and suites, introduce a new business and cultural hub for the city, and reimagine public spaces, dining concepts, and wellness experiences, the resort continues to play a central role in positioning Dakar as a confident, contemporary cultural capital in West Africa.