APCO Worldwide Appoints 10-Year Company Veteran, Theo Moore, to Lead Brussels Office

by | Apr 4, 2019

Theo Moore, a leading corporate and issues-based communications expert, was appointed managing director of APCO Worldwide’s Brussels office, announced Claire Boussagol, president, Europe.

“Theo embodies the strengths of APCO,” said Boussagol. “Since joining our Brussels team in 2009, he has made an enormous contribution to the success of the office, heading our financial practice and providing inspired leadership on several of our key client accounts. Theo is an outstanding consultant, who delves into complex issues, whilst never losing sight of the bigger picture. It’s been a pleasure working with Theo over the past 10 years, and I’m excited to see the Brussels office continue to grow under his leadership.”

Boussagol will continue to lead APCO’s operations in Europe, in her role as regional president.

Moore served as deputy managing director of APCO’s Brussels office for the past two years and has more than two decades of experience in the industry. He specializes in policy communication, reputation management, crisis communication, stakeholder management and media relations, and has advised some of the world’s most prominent companies on issues ranging from cybersecurity and competition, to payments and medical devices.

Prior to joining APCO in 2009, Moore worked for Brunswick, The Royal Parks in the UK, Text 100 and Edelman.

“The APCO team in Brussels is simply outstanding, blending deep experience, exceptional skills and an abiding sense of camaraderie,” said Moore. “In common with our APCO colleagues across Europe and around the world, we always strive to deliver at the highest level for our clients, finding fresh solutions to the challenges they face. It is, therefore, a real honour to be able to lead our office into the next chapter of APCO’s ongoing story of success and achievement.”

Moore’s appointment as Brussels managing director comes during a landmark year for APCO, as 2019 represents the 35th anniversary year of its founding. APCO opened in Brussels in 1995 and was any early provider of integrated services in the market. Founded by Margery Kraus as a single-person operation in 1984, APCO has grown to a global advisory and advocacy communications consultancy with nearly 800 employees in more than 30 offices worldwide.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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