APCO Worldwide launches ‘.Pomelo’—a full-service creative practice in MENA

by | May 7, 2021

APCO Worldwide has launched “.Pomelo,” a new full-service creative practice in the MENA region, as it continues to invest and bolster its market-leading advisory and advocacy capabilities.

Operating from Jordan, the new practice has been launched to amplify the outcomes APCO delivers to its clients, through enhanced content and creative strategies based on bold thinking and deep insights.

Mamoon Sbeih, president of APCO in the MENA region, said, “I am proud to announce the launch of .Pomelo that brings together a multicultural blend of creative talent who utilize data and insights to create innovative fresh ideas, develop lasting brands and memorable campaigns.”

“.Pomelo represents the fusion of APCO’s deep insights and the power of creative brand expression to propel clients forward in a constantly shifting marketplace.”

APCO’s MENA Creative Managing Director Mohammad Kamal will lead .Pomelo from Amman to elevate creative brand development in the region. Supported by Hadi Alaeddin, creative director for MENA, they will lead a team of 20 experts in creative, branding and design.

“Clearly defining purpose and bringing that purpose to life—from visual creation to inspirational activations—have never been more important to brand growth and are critical components of our advisory capability,” Kamal said. “Having insights deeply embedded in creative development will ensure brands and campaigns resonate in today’s complex world. We are pleased to answer the needs of our valued clients with the launch of our new practice and investing in talent that further builds our creative capacity in the region.”

For more than 36 years, APCO Worldwide has been a trusted advisor and partner to private, public and non-profit clients as they try to identify and manage new and emerging issues, challenges and opportunities around the world. Established by Margery Kraus as a single-person operation in 1984, APCO has grown to a global advisory and advocacy communications consultancy with offices in more than 30 markets and experience working in more than 80 markets globally, providing in-depth advice, perceptive guidance and creative approaches for its clients.

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