Simone Ceruti, a senior strategist with 30 years of public affairs, communication and advocacy experience focused in the technology, health and consumer goods sectors joined APCO Worldwide as senior director, based in the Milan office, Paolo Compostella, managing director, Italy, announced.
“Simone’s international and compelling track record in navigating complex business challenges for leading multinational companies, especially in the consumer goods and technology industry, will help further reinforce our position in the market. The Italy team have gone through sustained growth in the last years and his strong background in strategy and digital communications is complementary to our clients,” Compostella said. “I am honoured to welcome Simone to the Italy team and I am confident that he will help us nurture and grow our relationships with our clients even further.”
Prior to joining APCO, Ceruti worked as a partner at BOLDT in Brussels. In 2018 Ceruti launched Digital Together, a think tank that represents the voice of digitally-active citizens in the EU. He has held senior corporate roles at Danone and Zambon in Brussels and Milan, focused on external stakeholder relationships and advocacy across multiple sectors.
“It is a privilege to be joining a team with the talent and reputation that APCO has built in Italy and I am looking forward with great excitement at the opportunities we can cultivate putting together my international experience and the strength of APCO’s existing team,” Ceruti said.
Since its opening in 2001, APCO’s offices in Italy have established themselves in the region as a bold and reliable strategic advisor to multinational and local players operating in several industries such as tech, food, pharma and tourism. APCO team of 40 consultants in the Rome and Milan offices includes highly diverse backgrounds, such as journalism, politics, law and corporate advisory and has a proven track record in leading clients through a time of exceptional transformation, engaging in meaningful corporate responsibility projects, internal communication efforts as well as online and offline campaigns with an impact on business.
APCO has managed many of the most complex and high-profile crisis cases in Italy, including working as global and regional hub for multinational corporations and institutional players, coordinating from Italy communication and advocacy activities in over 40 countries. The team provides issues management support and stakeholders engagement at international, national and local level, delivering top level positioning for key executives in the region and across international fora.