FAIRFIELD, NJ, February 18, 2026 — JPR Group, LLC, an award-winning Public Relations, Social Media & Marketing firm, today announced the addition of Argentum to its growing client portfolio.
Founded in 1990, Argentum is the leading national association dedicated to supporting companies operating senior living communities, and advocates for assisted living by educating policymakers at federal and state levels about issues impacting the communities and their residents.
JPR Group is focused on Argentum’s mission, to enhance the quality of life for millions of seniors, changing perceptions of the senior living industry and increasing access to senior living communities.
The partnership reflects JPR Group’s deep expertise in the senior living sector and its proven track record of developing compelling narratives that resonate with providers, policymakers, residents, families and industry stakeholders nationwide. As the senior living industry faces rapid demographic shifts and increased national attention, strategic communications has never been more critical to advancing awareness, policy priorities and innovation across the continuum of care.
“We are honored to welcome Argentum to our client family,” remarked Jeanine Genauer, Founder and Chief Communicator of JPR Group. “As the senior living landscape continues to evolve, our expertise in translating complex industry challenges into meaningful, human-centered stories uniquely positions us to help amplify Argentum’s voice and the essential work of its members.”
JPR Group has reached a new milestone, further expanding its role in the senior living and aging services sector. Going forward, the agency will focus on impactful media relations aimed at increasing national awareness about aging, workforce issues, access to care, and the future of senior living in the United States.
As JPR Group grows in 2026, it stays focused on media strategies that showcase the people, innovation, and communities leading aging services.
About JPR Group, LLC
JPR Group, LLC, is an award-winning Public Relations and Social Media Marketing Communications firm based in Fairfield, NJ. As a certified Women’s Business Enterprise (WBE), the agency develops and implements strategic public relations campaigns across senior living, nonprofit, grocery retail, education, and other sectors. Known for securing consistent national and regional media coverage, the firm delivers comprehensive communications services including media relations, content creation, award nominations, speaking engagements, and crisis communications. The agency’s work has earned numerous recognitions, including being named a Leading Brand Builder by Leading Women Entrepreneurs, receiving the New Jersey Monthly Magazine’s Great Oak Award for charitable work, and communication industry recognitions from MarCom Awards, NJPRSA Pyramid Awards, and Viddy Awards among others. For more information, visit www.jprgroup.com or contact Jeanine Genauer at jgenauer@jprgroup.com.
About Argentum
Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Argentum advocates for the value of Assisted Living, as the most cost-effective long-term care setting, by educating policymakers at the federal and state levels about issues impacting senior living communities and their residents. To learn more about the many ways Argentum advocates for seniors, visit www.argentum.org.