Arketi Group strengthened its in-house Studio and creative leadership with the elevation of Jason Andrews to creative director. The firm also advanced Lauren Bovard to senior account executive and Laura Burr to assistant account executive.
Andrews has more than a dozen years’ experience helping organizations conceptualize and activate communications through design. Along with launching internal communications campaigns for several Fortune 500 companies, he has received multiple PRSA, MarCom, W3, Ragan, Muse Creative and Communicator Awards recognizing excellence in strategic marketing and communication across digital, video and print.
As creative director, Andrews oversees Arketi’s creative process from concept to completion, working with the firm’s clients to translate marketing objectives into engaging creative strategies and assets.
“Jason continues to prove himself as a leader of Arketi’s Studio and a phenomenal creative professional for our B2B tech clients and partners,” said Mike Neumeier, APR, CEO of Arketi Group. “He also led the effort to re-envision our branding and website and digital interactive offerings over the past two years, resulting in spot-on creative that is thrilling clients and helping ensure their marketing efforts are generating revenue.”
Arketi also promoted Lauren Bovard to the position of senior account executive and Laura Burr to assistant account executive. Bovard and Burr provide essential, indispensable support for Arketi’s B2B clients, helping them craft and execute integrated marketing campaigns that deliver bottom-line results and accelerate growth.
“Lauren is a steady hand in the agency world which often can be unpredictable. Her thoughtful counsel and spot on execution have positioned her as a true leader within our team,” said Neumeier. “Laura also continues to grow her skills and talents as an integrated marketing practitioner to further position herself as a trusted advisor and consultant for our clients.”
About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, CHEP, DefenseStorm, Fiserv, Iron Mountain, Körber and Zyxel. For more information, call 404-451-7832 or visit www.arketi.com.