NEW YORK—Aug. 22, 2024—Mower, one of the country’s top independent and 100% employee-owned marketing, advertising and public relations agencies, has finalized its strategic reorganization with the appointment of Ashley Gordon to its core leadership team as Senior Vice President, Connections Planning. Gordon’s hiring reflects the women-led agency’s commitment to strong leadership that meets changing client needs.
Gordon brings nearly 20 years of media industry experience to Mower. In her role overseeing Mower’s Connections Planning department for integrated media, she leads the agency’s media and performance marketing teams, focusing on cohesion and innovative strategies. She’ll also focus on elevating Mower’s paid media capabilities for clients across the agency’s specialty areas, including Energy & Sustainability, B2B, Healthcare, Financial Services, Travel & Tourism, Building & Construction, and Transportation & Logistics.
Her extensive background includes leadership positions at gyro, Mindshare and Dagger. Most recently, Gordon worked as a freelance consultant, partnering with large corporations and emerging startups. Her wealth of industry experience positions Gordon well to drive Mower’s media strategies forward, strengthening the agency’s ability to deliver cutting-edge solutions for its clients.
“Our recent leadership reorganization has improved our competitiveness, and we’re thrilled to welcome Ashley to our leadership team and the greater Mower community,” said President and CEO Stephanie Crockett. “Her career exemplifies our shared value to ‘always raise the bar,’ and her expertise aligns perfectly with Mower’s commitment to meeting our clients’ evolving needs.”
Gordon is based in Atlanta, where she lives with her husband and two teenage children.
About Mower
Mower is a 100% employee owned and digitally integrated independent marketing, advertising and public relations agency. Women-led, it has professional staff in 18 cities throughout the U.S. With the mission of Making Fierce Friends™ between brands, customers and stakeholders, Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors, including Energy & Sustainability, B2B, Healthcare, Financial Services, Travel & Tourism, Building & Construction, and Transportation & Logistics. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service independent agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.