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AST Selects R&J Strategic Communications as Public Relations Agency of Record

by | Apr 8, 2022

R&J Strategic Communications, a full-service integrated marketing and public relations agency, has been named the agency of record for AST, a New Jersey based boutique real estate development and financing company. R&J will create and implement a comprehensive integrated public relations strategy to help AST promote and reinforce its recent corporate re-branding, grow its market position and help to build its market share in an ever-changing and competitive real estate market.

Previously known as AST Development, AST’s expertise in ground-up development, value-add repositioning projects and financing enables the firm to strategically build and grow its portfolio while providing various project partners with the skills and resources that bring their visions to life in an increasingly complex marketplace. In the three-plus decades since its founding, AST has been responsible for in excess of $1 billion in development and investment activity across several asset classes while providing financing valued at over $250 million to help builders bring their projects to life. Its recent rebrand will more effectively align the company’s ground-up development and value-add capabilities with its two subsidiaries – AST Financial and AST Realty – to create a truly fully integrated real estate development, financing and realty platform.

“At AST, we have been guided by an unwavering commitment to bringing transformative development projects to local communities for over 35 years,” said Robert J. D’Anton, Founder and President of AST. “While the development and acquisition of commercial real estate for our own portfolio will always be the core of our work, our ongoing diversification has enabled us to better leverage our experience to help our partners find success as well. Through our new identity, we are now able to unite all our services under one umbrella and better capitalize on value creation opportunities in an increasingly complex commercial real estate marketplace.”

R&J Strategic Communications has long been a recognized leader and a trusted partner to many of the region’s leading commercial real estate firms. For AST, R&J will leverage its full suite of public relations, digital marketing, and social media capabilities to reinforce AST’s corporate re-branding, while bolstering the firm’s brand awareness and establishing AST and its principals as thought leaders and premier solutions providers in a highly competitive industry with an overall goal of positively impacting their bottom line.

“We welcome AST to our strong and growing list of commercial real estate clients, and we are excited to capitalize on our industry experience to help them accomplish their goals in the market,” said Tiffany Miller, Executive Vice President at R&J Strategic Communications. “We are confident that our dedicated and specialized real estate team’s unparalleled understanding of both the evolving media landscape and competitive regional real estate market will enable us to help AST to grow their business and further position them for continued success.”


About AST

For over 35 years, AST has been one of New Jersey’s most successful boutique real estate development and financing companies. The company’s full suite of real estate services under one roof enables it to plan, develop and finance residential, retail, office and industrial projects aimed at enhancing value while creating unique opportunities for positive, long-term change in local communities. To learn more about AST, please visit www.ast-re.com.

About R&J Strategic Communications

R&J Strategic Communications is an integrated marketing services firm that consistently achieves superior results for a strong and diverse client base that ranges from divisions of large, multi-national conglomerates to regional market leaders. Based in Bridgewater, N.J., with an office in Manhattan, the company has become one of the most respected, admired and prestigious strategic communications agencies in t­he Greater New York/New Jersey region. R&J’s commercial real estate practice team was recently named a “Top Marketing Influencer” by GlobeSt/Real Estate Forum and the firm has earned numerous awards for its strategic communications programs.  R&J was named a “Top Place to Work in PR” by PR News, and has been consistently named among the “Best Places to Work in New Jersey” by NJBIZ Magazine. For more information about R&J Strategic Communications, please visit www.randjsc.com.

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