Astound Commerce Appoints Will Linebarger as VP, Composable Commerce

by | Aug 16, 2022

Global digital commerce specialist Astound Commerce has appointed Will Linebarger to serve as its Vice President of Composable Commerce. Linebarger will lead the company’s composable and headless digital commerce efforts and report to Peter Youell, Executive Vice President, Technology and Solutions.

“Our goal at Astound is to transform the way consumers shop online and provide our clients with the latest technology to drive sustained business growth,” said Youell. “Will is a leader who has driven multiple industry firsts throughout his career, and we are excited to bring his knowledge and value to our roster.”

With its Composable Commerce solutions, Astound Commerce can further transform its clients’ digital propositions by implementing custom technology solutions to provide consumers with a unique brand experience. The practice will leverage best-of-breed technologies, including commercetools, Vue Storefront, Algolia, Amplience, and Scayle.

Linebarger has more than twenty-five years of experience across telecommunications, finance, and digital commerce. Over the past six years, he has focused on developing cloud-based, composable commerce solutions, specifically migration from monolith to MACH-based solutions.

In his previous role as Director of Solution Enablement at commercetools GmbH, Linebarger served as the Solution Architecture and Development leader across North America. In this role, he had architectural or development oversight of 90% of the implementations in North and South America. Prior to joining commercetools, Linebarger worked with companies including Accenture, Belk, Biztech, eBay Enterprise, and the University of Pennsylvania, among others. In each of these roles, he engineered projects within omnichannel and customer experience, developed long-term commerce solutions, and expanded all system offerings.

“I was attracted to Astound’s concentrated efforts on the composable practice market,” said Linebarger. “This team consists of people and elements pioneering innovation and success, and I am eager to take the lead in guiding this practice to offer clients unique and effective products that drive revenue.”

About Astound Commerce

At Astound Commerce, we create digital experiences that engage consumers and fuel exponential growth. With a strong global presence, more than 20 years’ experience, and a team of 1,600 deeply passionate experts in the areas of growth, design, demand, and technology, we’ve had the opportunity to partner with visionary brands such as L’Oréal, Boohoo, Halfords, FLOR, TOMS, and Crocs. Astound is responsible for more than 3,000 successful digital commerce projects and 400 end-to-end website launches—sites which last year generated nearly US$10 billion in revenue.


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