Red Fan Communications (Red Fan), a full-service senior communications consultancy for high-growth B2B and technology brands, announced the appointment of Dawn Weston as vice president of client success. Fresh from her role as publisher of Austin Woman magazine, Weston will oversee Red Fan’s Client Success division and lead the agency’s business development efforts.
“Companies come to Red Fan for our attentive, innovative thinking and our unique approach to strategic, integrated communications,” said Kathleen Lucente, president and founder of Red Fan Communications. “Dawn embodies this mindset and our client-first model entirely. Whether it’s a brand in need of a media relations campaign or a CEO in need of executive positioning, Dawn’s expertise elevates our ability to provide our clients with even more creativity and the highest-quality service.”
With 20 years of experience in media, advertising and integrated communications, Weston most recently served as publisher of Austin Woman magazine, a 12-issue publication and media company that celebrates the empowerment of women in community and business and has more than 625,000 regional subscribers. Weston oversaw day-to-day operations for the publication and drove revenue growth through multiple platforms, focused on new business generation, partnership development and community relations.
Before working with Austin Woman magazine, Weston served as associate publisher of Edible Austin for six years. In addition, she held advertising and sales director positions at Key Ingredient and The Pitch. Her extensive knowledge of product sales, advertising and revenue generation was visible both in and out of the office as Dawn actively participated in raising more than $750,000 in philanthropic initiatives for Edible Austin. These skill sets and continued passion for supporting her community, clients and teams ignite unique Dawn’s ability to serve as Red Fan’s vice president of client success.
“I have worked with Red Fan on multiple projects for nearly 10 years and experienced the professionalism and care put into each client,” Weston said. “Leading Red Fan’s client success division means serving as a tremendous listener and confidently providing solutions that advance a brand in measurable and impactful ways. Red Fan is designed to do exactly that, and I’m delighted to work with a seasoned team committed to such a forward-thinking vision.”
In 2022, Red Fan is poised for significant growth in client engagement. The company offers a robust suite of integrated communications services that chief marketing officers, CEOs and founders consistently seek. This includes data-backed marketing strategies, brand positioning, media relations, thought-leadership campaigns, investor relations, and internal communications. The company is revolutionizing the existing agency model by blending traditional and nontraditional integrated marketing strategies. Red Fan’s client success and client services teams work collaboratively to exceed expectations and produce award-winning results for multimillion-dollar brands on local and national scales. To date, Red Fan has worked with over 150 leading brands to develop their brand messaging; supported hundreds of millions of dollars in investor activity, including M&A, IPOs and SPACs; authored thousands of B2B and technology content pieces in more than 20 verticals; and achieved 95% executive byline placement.
For more information on Red Fan Communications, visit www.redfancommunications.com.
About Red Fan Communications:
Based in Austin, Texas, with a presence on both coasts, Red Fan Communications is the strategic, integrated communications partner for dynamic B2B and technology brands. The full-service senior consultancy helps high-growth and established businesses build and sustain their brand reputations. Established in 2008 by marketing and communications industry veteran Kathleen Lucente, the firm delivers communication platforms that map to clients’ business goals, resonate with key audiences, strengthen brand identity and deliver measurable results. Red Fan Communications pushes the boundaries for clients, blending traditional and nontraditional communications strategies and tactics to craft customized campaigns that position brands as market leaders, support sales, engage customers and stakeholders and build brand awareness. For more information, visit www.redfancommunications.com.