Our industry-leading research team just got stronger! We’re pleased to welcome Shannon Lawler as EVP of Research, Analytics & Measurement to Method.
With 15 years of experience, Shannon specializes in turning data into strategy – from executive positioning and B2B/consumer communications to event and campaign planning, media and influencer strategy, AEO, and integrated communications. She joins us from Axicom, where she built and led the research and analytics capability, generating insights on media landscapes, industry trends, competitive intelligence, and audience behavior, and, most importantly, evaluating the impact of communications campaigns.
Shannon will continue to help us expand our capabilities, bringing in a new era of measurement strategy to demonstrate the value of our comms and integrated programs, especially in the age of AI.
Welcome to the team, Shannon!