Function and aesthetic go hand-in-hand as our new website fuses together an optimized user experience with the sleek modernity of BackBay’s evolving brand. Our industry-specific team structure is core to BackBay’s ability to provide in-depth expertise to our clients. We are pleased that the website’s structure highlights BackBay’s specialized capabilities across our four financial service verticals: Asset Management, Fintech, Private Equity, and Impact Investing.
Visitors are invited to explore our website to learn about BackBay’s offerings, experienced leadership, and areas of expertise. Featured on the homepage is our newly developed company video that illustrates BackBay’s integrated approach to building brands and driving growth.
You can also find our latest insights: white papers, company blogs, and additional featured content. Subscribe to our newsletter below to stay apprised of BackBay Communications’ updates and industry news.
“The digital experience is becoming increasingly more important in today’s client engagements,” said Founder & CEO Bill Haynes. “Website development is one of our favorite client services and we’re proud to showcase our own.”