BackBay Communications, a leading integrated public relations, content-marketing and branding firm specializing in the financial services sector, announced the launch of its new website.
Function and aesthetic go hand-in-hand as our new website fuses together an optimized user experience with the sleek modernity of BackBay’s evolving brand. Our industry-specific team structure is core to BackBay’s ability to provide in-depth expertise to our clients. We are pleased that the website’s structure highlights BackBay’s specialized capabilities across our four financial service verticals: Asset Management, Fintech, Private Equity, and Impact Investing.
Visitors are invited to explore our website to learn about BackBay’s offerings, experienced leadership, and areas of expertise. Featured on the homepage is our newly developed company video that illustrates BackBay’s integrated approach to building brands and driving growth.
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“The digital experience is becoming increasingly more important in today’s client engagements,” said Founder & CEO Bill Haynes. “Website development is one of our favorite client services and we’re proud to showcase our own.”
