SuperReturn, a leading private equity and venture capital conference series, has named BackBay Communications, a leading financial services, public relations and integrated marketing firm, as its media partner for its annual SuperReturn US West conference to be held at San Francisco’s Four Seasons Hotel from February 12-14, 2018.

More than 350 senior executives will convene at the premier industry event to discuss the latest trends and drivers of success in the North American private equity and venture capital markets. Compelling general sessions will address a myriad of topics including co-investments, venture and technology, and international investing, among many others. This year, the conference will be introducing a brand new Secondaries Summit and a track on Private Credit and Distressed Debt.

Terms of BackBay’s engagement include elevating awareness of the conference and its speakers among key private equity professionals and private equity-focused media, managing traditional and digital communications prior to the event including a special speaker Q&A series, as well as social media support.

“We look forward to working with SuperReturn once again to promote their upcoming SuperReturn US West event,” said Bill Haynes, President and CEO of BackBay. “Private equity, VC and debt are key areas of expertise for BackBay and we are excited to leverage our experience and knowledge to raise event awareness and attendance.”

“Our continued partnership with BackBay has helped to consistently provide valuable coverage for our events and speakers around the globe,” said Dr. Dorothy Kelso, Global Private Equity Strategy Director and Head of SuperReturn. “We are looking forward to continuing our work together in San Francisco at our SuperReturn US West event this February.”

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