BackBay Communications, a financial-services public relations and integrated marketing firm, today announced it is once again a sponsor of the annual Venture Capital & Private Equity Conference, a student club conference at Harvard Business School.

In its 24th year, the one-day event will take place on Saturday, January 27, on the campus of Harvard Business School in Boston. Conference panels will feature a wide variety of leading alternative investment professionals, including general partners, limited partners, intermediaries, and industry consultants, among others. Panel topics will include growth equity, cross border investing, diversity in private equity, turnarounds, operational value creation, healthcare, technology, consumer, and more.

“As a firm focused on the private equity industry, it is a pleasure to sponsor this event each year and to work closely with HBS students to help raise awareness of the conference among the media and broader alternative investing community,” said Bill Haynes, President and Chief Executive Officer of BackBay Communications. We look forward to seeing many of our clients and other industry contacts and friends at the event.”

In addition to the HBS Venture Capital & Private Equity Conference, BackBay has served as the PR/Marketing partner for several private equity and VC industry associations, universities and data providers including ACG Global, London Business School Private Equity Conference, Northeastern University Alternatives Conference, PitchBook, SuperReturn, Yale Private Equity Conference and Wharton Private Equity Conference. A leader in providing public relations, content marketing and branding services to private equity firms, BackBay has represented over 45 private equity firms in a variety of capacities from ongoing outsourced retainer relationships to projects such as announcing new fund formations, spinoffs, fund closings, new investments and exits, awards, and other firm news, as well as writing thought leadership articles for firm executives.

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