The Economist Events has appointed BackBay Communications, an integrated financial services marketing and communications firm, as its official PR agency for its upcoming Finance Disrupted conference, being held October 2 at Chelsea Piers in New York City.

The 2018 event marks the fourth consecutive year of The Economist Events and BackBay’s partnership. BackBay also serves as the official PR agency for The Economist Events’ Impact Investing conference series.

Taking place in the shadow of the global financial crisis’ 10th anniversary, The Finance Disrupted conference will cover the latest and most disruptive developments in the world of finance. With a focus on new and upcoming technology such as AI, Bitcoin, and Blockchain, the event will offer a global perspective into the world and its future outlook. The event will also feature several one-on-one interviews with chief executives discussing the future of finance.

BackBay’s mandate includes raising awareness of the event and its speakers with key target media in the financial services and fintech space. In addition, BackBay will assist with pre-event digital communications, including content creation in the form of Q&As with the event’s industry leading speakers, as well as social media and media relations support at the event.

“At a time of great transformation in financial services, it is our pleasure to support The Economist Events as they continue to lead the industry in navigating new developments by bringing important conversations with insightful and prominent leaders to the forefront,” said Bill Haynes, President and CEO of BackBay Communications. “This year’s event boasts another impressive list of speakers and session topics that should leave conference attendees with impactful discussions and useful takeaways on the future of financial services.”

“We are delighted to have BackBay Communications support Finance Disrupted again this year,” said Leila Berkeley, EVP, Managing Director Global Events, The Economist Group. “Their unique focus and expertise in the fintech space has proved to be invaluable in the promotion of the event each year.”

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